(PRWeb UK) February 17, 2010
Published by the British Brands Group, the study comprises a new collection of essays which estimates that billions of pounds of value is currently hidden as branded companies do not measure fully the impact of their CSR activity.
The essays show that easily recognisable aspects of corporate giving is just the tip of the CSR “iceberg” for branded companies and that social responsibility is now a well established, integrated activity that lies at the core of their business. As a result, brands have become valuable partners for Government as they support the delivery of public policy goals and make a significant economic, social and environmental contribution, potentially saving billions for the Exchequer.
Some of the key positive outcomes from branded companies’ partnerships with Government are:
Furthermore, new primary research undertaken for the study reveals how branded companies and Government are working in partnership to deliver public policy goals. It also highlights lessons to be
learned from these initiatives in order to create the next generation of public policy partnerships, including Change4Life and the Campaign for Smarter Drinking.
Commenting on the study, John Noble, Director of the British Brands Group, said:
“This report clearly shows the link between branding and responsible business. It also reveals the significant time and resources being invested by branded companies in their CSR programmes as they seek new ways to drive positive change for society, the environment and the communities in which they work. Importantly, they are integrating this activity into the heart of their businesses.
“However, the impact of such programmes is currently largely unaccounted for, indicating that there is a CSR iceberg hiding the true value and contribution of this work. These programmes are not only delivering significant value, they are also generating considerable savings for UK taxpayers.”