(PRWEB UK) 14 June 2011
Online pr specialist, Furlong PR, has launched a video series featuring interviews with online marketing specialists filmed in the back of a London Taxi Cab.
Called London PR Taxi, the video series covers a number of subject areas that make up what Furlong is calling ‘new fashioned pr’ beginning with, in episode 1, an interview with Brian Storey – creative partner at Wand, discussing Viral Video techniques.
While the subject matter is serious, the context is far from it with coffee flying about as the cab, driven by a mad cabbie – nicknamed psycho Paul, swerves around London’s streets.
Furlong PR CEO Ross Furlong, who dreamt up the concept explained that the series is an attempt to show that business interviews do not have to be of the deathly dull variety, can be viral and also have key word value for search.
“While we are serious about the subject matter, we thought it would be fun to stage the interviews in the back of a London Taxi. It was a bonus that we picked such an exuberant cabbie whose manic driving really added to the experience and watchability," said Furlong.
Episode 2, which discusses the place of media relations in 2011, ends with a cup of Starbucks coffee literally all over the interviewee.
“The interviewees - Michael and Brian were stars, despite the dodgy interviewing by yours truly. It was a really interesting exercise, I wasn’t sure how if would go to be honest but the feedback we’ve had so far has been very positive,” added Furlong.
Episode one, with Brian Storey can be viewed here: http://youtu.be/zEcDWL-kDVQ
In May 2011 Furlong PR relaunched their services under the banner of ‘new fashioned pr’ a concept that combines Blog Content, Social Media, Media Relations and SEO Services.