Cambridge, MA (PRWEB UK) 22 September 2011
Endeca Technologies, Inc., an agile information management software company, today announced that it has entered into a strategic relationship with DataSift, provider of aggregated social data feeds at web scale, to provide rich visualizations and advanced analytics on semi-structured content in real time. Pairing Endeca Latitude®, an Agile BI platform, with the breadth of social data like Facebook, Twitter, and Wordpress as well as other popular social solutions, enables organizations to react to the “big data firehose” alongside internal data, for marketing analytics, customer intelligence, CRM and competitive intelligence. Endeca and DataSift will demonstrate their joint offering at O’Reilly’s Strata Conference on September 22-23 in New York.
Organizations are demanding a way to understand how their customers react to them and their competitors in social media. They must aggregate external content in real time, and then search and analyze it in relation to their own internal content. DataSift provides a granular and modular ‘sifting’ function from a wide range of social and web input feeds, augmented with sentiment analysis, storage and analytics, that leverages the cloud at web scale. Endeca Latitude gives business analysts an easy-to-use interface to discover, analyze and visualize that content in relation to the structured, unstructured and semi-structured sources found inside the enterprise, while giving IT a way to rapidly add new content and visualizations. These combined technologies give businesses the most powerful and cost-effective platform to mine the business value in this torrent of new social data.
“DataSift is delighted to welcome Endeca to its expanding community of analytics partners,” said Nick Halstead, CEO, DataSift. “DataSift enhances Endeca Latitude with access to enriched data from 100 percent of the real time Twitter feed and other social media sources as well as our range of augmentations that include social influence scoring, link analysis, geolocation data, sentiment and an extensive tagging/parsing ability. We are excited to be working with such an accomplished partner to offer cutting edge analytics and visualizations that bring data to life and to further develop this vital area of enterprise intelligence.”
Legacy BI technologies have failed to manage Big Data challenges like social media, because they require businesses to model data in advance of analyzing it, but the variety, velocity, and volatility of social content precludes this. Endeca Latitude is ideally suited to consume unstructured data without going through the painful and expensive process of creating and modeling complex relational models that will require constant change.
“Social media presents our customers with a Big Data problem – one that outstrips the means of conventional technology to store and analyze it,” said Bob Zurek, vice president of Endeca Latitude Product Strategy. “The partnership between Endeca and DataSift is important because it meets our customers’ demand to understand this valuable content, and to get an application up and running in weeks.”
DataSift is a powerful real time social media data filtering platform. One of only two licensed re-syndicators of Twitter data globally, DataSift provides 100% of the real time twitter stream with all the social metadata, including enriched augmentations such as geolocation, social influence and sentiment analysis all in one place, delivered through API and extensive analytics partnerships. DataSift is a self service platform with a flexible pricing scale that is designed to be used for any level of data consumption, from the needs of a single developer to a large enterprise. Born on previous successes with Tweetmeme, the company responsible for the green retweet button. Tweetmeme currently serves over 9 billion buttons per month across over 200,000 sites including Yahoo!, Sky and Wired amongst many others. DataSift is a product of a legacy of expertise in building social media tools and platforms. With offices in Europe and the US, DataSift is a global brand aiming to democratize data.
For more information: datasift.com
Endeca is a leading provider of agile information management solutions that guide people to better decisions. Our software products, Endeca InFront™ and Endeca Latitude®, help people and organizations make better decisions despite constantly changing business needs and data integration requirements. Agile information management enables IT departments to adapt rapidly to diverse and changing information, while consistently helping end-users find the information they need and understand what they found. Endeca solutions are built on our MDEX Engine® technology, a patented hybrid search analytical database. This innovation drives the industry leading Guided Navigation® user experience. Every day, Endeca’s solutions guide millions of users and thousands of businesses to faster and better use of information for decisions in life and work. Headquartered in Cambridge, Mass., Endeca has operations in North America, Europe, and Asia.
Vice President, Corporate Marketing
Marketing Communications Manager, DataSift
+44 (0)845 6430673
Endeca, Endeca Latitude, Guided Navigation, Endeca InFront and MDEX Engine are trademarks or registered trademarks of Endeca Technologies, Inc. in the United States and other countries. All other product and company names and marks mentioned in this document are the property of their respective owners and are mentioned for identification purposes only.
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