Experian increase product portfolio with unique insight from eDigitalResearch

Experian, the leading global information services company, has increased their product offering and overall customer experience after findings from their bespoke eDigitalResearch insight programme showed that they could see immediate benefits and growth.

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(PRWEB UK) 7 November 2012

Using a range of eDigitalResearch’s leading insight tools, including HUB Panels and Communities and online net chats, Experian have managed to improve their customer experience by introducing new products and expanding existing ones, thanks to a blended mix of qualitative and quantitative research methodologies.

Experian’s bespoke insight programme has helped the company to create and develop a range of new products, as well as help to enhance the overall strategy and positioning of the company. Experian’s digital community of 2,000 online customers has also allowed them to talk more frequently to their customers in an open forum, as well as gain quick responses to certain topics and identify key issues for their customer experience development. The Credit Expert online community is also the company’s first foray into social media.

Nathan Omare, Head of Insight at Experian, explains, “Experian have been partnering with eDigitalResearch since before I joined. There’s often a tendency when you start new roles to do a big review of all agencies that you are currently working with and assess the benefits of that relationship. With eDigitalResearch, the benefits of their unique offering were obvious and they continue to be a great insight partner. Their constant innovation allows us to try new things and experiment with new methodologies to help get the most from our insight programme and research budget”.

Experian have been partnering with eDigitalResearch for almost six years. Over that time, eDigitalResearch have compiled a range of specialist research studies for Experian and created a bespoke insight programme designed specifically for them to help gain a variety of actionable insight to expand and grow Experian in the future.

Derek Eccleston, Head of Research at e DigitalResearch, comments, “Our long-standing relationship with Experian means that we truly understand their business and are able to provide unique guidance to help them get the most from their insight programme. Our unique mix of passionate researchers, technical experts and art designers all under one roof allows us to continually provide fresh ideas and new innovations, helping our clients to listen to the Voice of the Customer and provide actionable insight to facilitate growth”.

ENDS

About eDigitalResearch
eDigitalResearch are insight specialists with an expertise in online and multichannel business. We bring passionate researchers, technical experts and art designers together all under one roof to work with clients and create bespoke insight programmes. eDigitalResearch not only offer unrivalled digital research expertise and insight support, but state-of-the-art technology and innovation that works seamlessly with your systems and data across customer touch points.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.


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