MacDonalds and KFC lead growth in Indian foodservice market says new report

ReportBuyer.com the leading website for market research reports has added the report

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Report Buyer

(PRWEB UK) 13 November 2012

ReportBuyer.com the leading website for market research reports has added the report Consumer Foodservice in India. In 2011, consumer foodservice showed no signs of slowdown amidst the economic downturn and grew even faster than during the review period. Continued growth in disposable income supported strong purchasing power of consumers in both tier I and tier II cities, spurring the trend to eat out and try new cuisines. Consumer foodservice operators across almost all categories benefited from high demand during 2011. Fast food chains performed particularly well, with KFC and McDonalds opening a record number of outlets throughout the year.

Whilst independent street stalls/kiosks continued to account for the largest proportion of total consumer foodservice in terms of number of outlets, it was other sectors such as the fast food sectors, cafes/bars and full-service restaurants which witnessed the most dynamic activity during 2011 and 2012. This period saw leading chains expanding their outlets and introducing new food items to their menus continuously, resulting in fierce competition between leading chains. Within the pizza fast food sector, Pizza Hut lost share to competitor Domino’s which succeeded in its introduction of new food items such as a Mexican Wrap to its menu, as well as its launch of an online ordering facility and brand promotion via digital media in 2011. The competition in consumer foodservice is likely to become even more intense with the entry of new foodservice chains, such as Dunkin’ Donuts and Starbucks.


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