London (PRWEB UK) 17 November 2012
Easily.co.uk recognises the need for small hair and beauty salons to have an inexpensive online presence by launching a website start-up package featuring a .net website address.
Importance of an online presence
Many small local hair and beauty salons depend on word of mouth or passersby to attract new business. However, the growing usage of the Internet means that it is increasingly important to have a website in order to be found when people search for their local hairdresser or beauty salon on the Internet. According to Internet World Stats, in December 2011 84.1% of the UK population used the Internet. Also, increasing numbers of people are searching the Internet on the go with their smartphone.
A website can help small hair and beauty salons increase their bookings as their services are promoted twenty-four hours a day. Mobile beauticians and hairdressers in particular who do not have a brick and mortars shop need a way to be found and a website is essential to getting found on the Internet.
Standing out from the crowd
There is an increasing overlap in services offered by hair and beauty salons. For example, hair salons offer a range of other treatments including nail and beauty services. It is important therefore for small hair and beauty salons to differentiate themselves from their competitors. A website can help them stand out from the crowd.
According to the Beautiful Britain 2012 Survey carried out by Salon Services Limited, the hair and beauty industry has seen a rise in male grooming with an increase by 66% in male customers. However, 34% of businesses do not provide male grooming services. With a website, businesses offering male grooming services can stand out from those that don’t.
Funds are a major concern for small hair and beauty salon owners making them less willing to invest in a website. Figures from Habia (the Official National Training Organisation for the hair and beauty industry in the UK) show that most of the hair and beauty businesses are small enterprises with an average annual turnover of £88,000. However, there are misconceptions that setting up a website is expensive and requires hiring a costly web designer. Easily.co.uk is offering small hair and beauty salon owners everything they need to set up and manage their own website for only £35 a year. The website start-up package includes a year’s registration of a .net domain name, website creator, web hosting and two email accounts.
Simple and fast
The website package from Easily.co.uk aims at helping small hair and beauty salon owners launch professional and attractive websites quickly. Small hair and beauty salon owners are busy with ordering supplies, taking telephone orders and providing hair and beauty treatments to clients, giving little time to think about setting up a website.
The appeal of the website start-up package from Easily.co.uk is that busy hair and beauty salon owners do not need any technical expertise to put together a professional and attractive website. There are over 100 design templates that can be adapted to their style. A company logo, brand colours, text and images can be added easily and quickly. Hair and beauty business owners have the freedom to update their website in between client appointments. Easily.co.uk takes care of the web hosting so that the website stays up and running for everyone to see.
Easily.co.uk is a leading UK provider of cost effective web hosting and domain name services. Easily.co.uk was formed in 1999 to provide UK businesses and consumers with reliable services at affordable prices and backed by first class customer support. Easily.co.uk is part of Group NBT, a leading provider of domain names and internet-related services with over 350 employees worldwide. On Friday, 25th November 2011, Group NBT was acquired by Hg Capital LLP, a substantial private equity fund with assets of over £3.4 billion under management and experience in a number of sectors and geographies.