Nicolites Respond To Calls from the Irish Heart Foundation

There have been calls to action from the Irish Heart Foundation and the Irish Cancer Society over the country’s tobacco industry.

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The proposed development is intended to reduce the money tobacco manufacturers would have to invest in marketing techniques

(PRWEB UK) 12 November 2012

The organisations have campaigned for the government to appoint a regulator to limit the profits of the tobacco industry. This regulator would limit the amount of profit made by tobacco companies, with any additional surplus going to the state. This would then go towards covering the wages of extra nurses and primary school teachers. The proposed development is intended to reduce the money tobacco manufacturers would have to invest in marketing techniques and in turn reduce the smoking rate.

Despite the price of cigarettes being cheaper in Ireland than the UK, the tobacco industry there makes more money. Currently in Ireland the government takes approximately 79% of the price of a packet of cigarettes, and the rest goes to the industry, whereas in the UK, around 90% is made up of tax.

Dedicated to keeping up to date with industry news and development, the electronic cigarette providers at Nicolites were quick to share their thoughts on the topic. Managing Director, Nikhil Nathwani explains how the decision may dissuade people from smoking.

“By limiting the amount of money companies have to promote their products, fewer people, especially the younger generation, are likely to be inspired to light up. This will hopefully lead to less people suffering from diseases directly linked to tobacco, such as lung cancer”, explains Nikhil.

The team at Nicolites are also keen to point out that electronic cigarettes do not contain tobacco and are therefore not subject to tax, meaning vapers stand to make significant savings compared to conventional smokers.
Nicolites is now the leading and most widely available brand of electric cigarette in the UK; they have formed business partnerships with many of the largest retailers to bring these wonderful innovations right on to the doorstep of every person in the country. Established in late 2007, Nicolites has grown into a multi-million pound company with international distribution networks and continues to grow at a phenomenal rate.


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