Harlow, Essex (PRWEB UK) 13 November 2012
The board of directors at Haag-Streit AG has decided to use the name Haag-Streit more intensely, thereby strengthening the long-term brand presence.
Two measures have been implemented to achieve this goal. Firstly, the microscopes of German sister company Möller-Wedel GmbH will be re-marketed and distributed by Haag-Streit Surgical GmbH. The relevant products will now be branded ‘Haag-Streit Surgical’ rather than ‘Möller-Wedel’.
Secondly, the brand ‘Haag-Streit Diagnostics’ will replace ‘Haag-Streit International’. The manufacturing company Haag-Streit AG will remain unchanged. Haag-Streit AG, with headquarters in Koeniz (Switzerland), will gradually switch to the new brand names in all communication.
Haag-Streit AG will continue to offer excellent product quality, precise production technology and a consistent pursuit of technological trends. The typical Swiss values of quality, reliability and innovation characterise all the products and services of Haag-Streit AG, helping specialists in ophthalmology to improve the quality of life for their patients.
The existing contracts will continue exactly as before and contact partners will remain the same. For more information contact Haag-Streit UK on (01279) 456255 or email info(at)haag-streit-uk(dot)com.