Auto Trader Breaks 11 Million Uniques Barrier And Sets New Record

Auto Trader reports that the number of its unique website visitors reached a record 11 million in October, up from the previous record 10.9 million in September and the 10.2 million at the beginning of the year. This strong performance in unique visitors increased Auto Trader’s market share to 49% while some of its closest competitors experienced a decline in unique visitor numbers.

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(PRWEB UK) 16 November 2012

Auto Trader reports that the number of its unique website visitors reached a record 11 million in October, up from the previous record 10.9 million in September and the 10.2 million at the beginning of the year. This strong performance in unique visitors increased Auto Trader’s market share to 49% while some of its closest competitors experienced a decline in unique visitor numbers.

In June, Auto Trader introduced the first of a two-phase campaign focused on communicating its unique attributes and automotive pedigree through its 35 year heritage, followed in September by its first national TV and marketing campaign for over a year. The result was that September saw the highest number of unique visitors in Auto Trader’s history for both desktop and mobile while in October unique desktop visitors smashed through the elusive 11 million barrier for the very first time.

Nathan Coe, Group Director, Auto Trader said: "Maintaining our audience leadership is fundamental to building on our position as the UK’s No.1 automotive digital platform, allowing us to deliver unrivalled response to our advertisers and continuing to introduce Auto Trader to new generations of consumers. The market may be tough but our investment in proactive TV and marketing campaigns means we continue to deliver customers to our dealers like no other classified sales channel."

About Auto Trader:
Auto Trader is the UK’s number one motoring digital marketplace to sell your car with over 11 million monthly unique users, carrying out over 120 million searches on more than 410,000 new and used vehicles. Over 2.5 million people access Auto Trader via their mobile devices every month, through the mobile-optimised site and apps developed for iPhone, iPad and Android. Auto Trader is part of Trader Media Group. For more information, visit http://www.autotrader.co.uk

Trader Media Group is Europe’s largest specialist multi-media group and supplier of leading automotive marketing products and services. Brands included in the Trader Media Group stable include: Auto Trader, Deltapoint, RAZSOR, 2ndByte and Autotrade-mail. Trader Media Group operates in the UK, Ireland and South Africa and is jointly owned by Guardian Media Group and Apax Partners. For more information, visit http://www.tradermediagroup.com

For further information, please contact:
Andrew Andersz
Trader Media Press Centre
Tel: +44 (0)1865 342104
Email: andrew.andersz(at)jjmarketing(dot)co(dot)uk


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