(PRWEB UK) 22 December 2012
North West based search engine optimisation agency, SEO Consult®, has reacted positively to news of an update to Google Mobile Ads.
According to the Google Mobile Ads Blog, the search engine giant is rolling out ‘confirmed clicks’ to its ad banners on mobile devices. This is in an attempt to combat accidental clicking on adverts at the bottom of pages on smartphones and tablets when scrolling down the page. This can happen as a result of poor ad placement and design, and is a significant problem for users, publishers and advertisers alike. What Google will now do is ask the user to confirm that they wish to continue through to the advertiser’s site whenever their fingers appear to tap the border of the banner.
This builds on Google’s introduction of implementing this type of confirmed clicking for text ad banners a few years ago. Many users dub this kind of accidental clicking as ‘fat finger syndrome’ and this is exactly what Google is trying to eradicate.
UK leading search engine marketing agency SEO Consult® has welcomed these improvements to navigation on mobile devices. This will benefit users, but also advertisers and publishers, who will be able to improve the accuracy of their analytics and reporting.
“We’re delighted that Google has decided to add the confirmed clicks facility on all of its ad banners on mobile devices. There is nothing more annoying for users than clicking on adverts unintentionally, and there is nothing more annoying for companies like ourselves when we’re going through our stats to get results distorted by unintentional clicking,” said Matt Bullas, Managing Director of SEO Consult®. “We’re continually looking at ways in which we can improve the quality of our services to our clients and this new update from Google will definitely help us to do this.”
To find out more about SEO Consult® and the services that the agency offers, it is recommended that you visit their website http://www.seoconsult.com or call 0845 205 0292.
About SEO Consult®:
Based in Cheshire 10 miles south of Liverpool, SEO Consult® is the dedicated search engine optimisation department of leading internet marketing company Click Consult. Established in 2003, Click Consult employs over 100 members of staff and has over 300 clients in its portfolio. Click Consults offers search engine marketing solutions such as Web Development, Pay Per Click, Social Media Marketing, Reputation Management and more.
Contact SEO Consult®:
Unit B1, Willow House,
Oaklands Office Park,
Hooton Road, Hooton,
Tel: 0845 205 0292