(PRWEB UK) 22 December 2012
Superbreak, the York based city breaks specialist, has launched a re-designed version of its blog, featuring a vibrant new look, improved navigation, additional inspirational destination based content and a new “Ask an Expert” feature.
The redesigned Superbreak blog aims to improve the existing look and feel and better reflect the company’s branding, with stronger use of destination and lifestyle images and colourways, along with a more intuitive navigation for easier browsing between topics and posts.
Furthermore, the addition of clearer content categories allow visitors the opportunity to browse posts based on specific travel interests, with the new theatre breaks section housing all the latest show reviews and news from the West End. Further to this, a new events category will help the tour operator bring the latest round-ups of the hottest tickets and up-coming events set to hit London’s O2 Arena and other UK venues to its readers. Visitors are also presented with more ways to engage with the brand with a new Competition category showcasing the latest competitions, as well as more prominent use of social channels positioned in the right-hand navigation panel.
In additional to the navigation and design, a brand new “Ask an Expert” feature has been included to allow both new and returning visitors the opportunity to ask their travel related questions or for those simply looking for advice or inspiration for their next short break. In an increasingly competitive short breaks market, this feature will serve to only further enhance the firms’ strong pedigree as a leading short break provider, which is set to turn 30 on 19th January 2013.
Jane Crease, Head of Content & Conversion at Superbreak, commented: “We are delighted with our new look blog and hope that our readers will find inspiration for their next short break, along with some great travel tips. We are always on hand with help & advice to make finding a trip as simple as possible so readers can make the most of their precious free time and enjoy a well deserved break!”
Superbreak is the internet division of Superbreak Mini Holidays Limited, the market leader for short breaks and hotels throughout the UK and beyond, including cheap weekend breaks in Edinburgh and London to Paris and even Dubai. Superbreak is part of Holiday Break plc. Based in York, England, Superbreak specialises in booking city breaks in 2-5 star hotel accommodation throughout Britain for the leisure traveller. Superbreak also work with various travel providers offering a range of rail breaks, P&O mini cruise breaks, spa breaks, flight-inclusive breaks & more.
With 5000 plus hotel partners in worldwide locations from Manchester to Brighton, from London to Paris and with great availability and rates for theatre breaks, events at the O2 Arena, various popular attractions and national and international rail partners, Superbreak can offer an outstanding depth and breadth of UK and Overseas short break products.
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