London Hotels Hike Rates up to 1000% for New Year’s Eve, According to Survey

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According to a new survey from, some hotels in London are charging exorbitantly higher rates for New Year's Eve.

2013 revelers who are planning to celebrate New Year’s Eve in London but don’t have a hotel room booked yet may be in for a bit of a shock. According to a new survey from, a few accommodations are still posting vacancies at this late hour, but as might be expected some of them are charging exorbitantly higher rates. A few affordable rooms, however, are also still available if last-minute planners know where to look.

Currently, only about 10% of hotels in London are still offering available rooms for New Year’s Eve, according to the survey. On average, these limited establishments have elevated their prices by 121% compared to their regular rates. Some are hiking their rates a lot more, though.

The Best Western Premier Shaftesbury, which is located close to Leicester Square, is a good example. Rooms that regularly go for GBP 122 there will cost GBP 999 on New Year’s Eve. That equates to a 719% price elevation. But the award for the biggest rate hiker goes to another hotel. The Paddington Hotel, close to the Paddington tube station, earns that distinction with an increase from GBP 79 to GBP 899 on New Year’s Eve, the equivalent of more than 1000%!

Some hotels, however, still have moderately priced rooms up for grabs. Indeed, eleventh-hour bookers can find a 3-star double room for around GBP 200 in London city proper. In such areas as Camden or Bayswater, they can still uncover a room to stay for even less. So why are some hotels raising their rates so much?

According to Mike Adams from, “Hotel owners know that as in previous years, hotels will be virtually sold out on December 31. As a result, travelers who are desperately looking for a room at the last minute on New Year’s Eve might be willing to pay even these exorbitant rates.”

For the full results of the survey, visit

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