Rotherham, South Yorkshire, UK (PRWEB UK) 1 February 2012
Multi-channel Electronics Specialist Maplin has today announced its newest route to market, with the launch of a fully transactional store on the Facebook platform. Leveraging their existing strong relationship with the payment service provider PayPal, Maplin customers can make purchases within the social media space for the first time.
Maplin's entire product range is available through the Facebook store, which also interacts with Facebook's social features such as birthdays. Maplin's Facebook fans will be able to access the store via a link on the fan page. Friends and family will be able to see the Maplin products fans like, and click through to purchase them, making it an excellent feature for birthdays and other special occasions.
This complements Maplin's website, 196 stores throughout the UK and Ireland, and presence on other ecommerce marketplaces. You can also follow Maplin on Twitter @maplintweet.
Engaging with fans and listening to customers is important to Maplin, and the new Facebook Social store reinforces this aim.
For more information or product images, please contact Maplin via the firstname.lastname@example.org or call the marketing department on 01709 774000.
Note to editors
Maplin is the UK’s biggest and best specialist retailer of consumer electronics. Its national network of over 196 stores in the UK and Ireland are a goldmine of useful consumer technologies and gadgets.
With over 15,000 different products Maplin sells everything from MP3 players and Sat Nav systems, to digital cameras and Wi-Fi connectors, across its worlds of Communication, Computers, Sat Nav, TV and Satellite, Music, Home and Car, Power, Tools, Components and Cables.
As the specialists in consumer electronics, Maplin is proud to offer the best and most informed customer advice on the high street. Its team of over 2000 customer service staff help thousands of customers make informed choices about technology purchases each and every day; from technology enthusiasts, to complete novices.
Launched by two technology enthusiasts in 1972 who were frustrated by the lack of good quality electronics components, Maplin quickly became the experts’ choice, with a reputation for the best product range and expertise. Though the company has grown massively since launching over thirty years ago, its reputation as the UK’s only true experts in consumer electronics is still at the heart of Maplin today.
Customers can purchase from Maplin at 196 stores in the UK and Ireland, the Maplin catalogue, order over the phone on 0844 557 6000, or by logging on to the website at http://www.maplin.co.uk.