(PRWEB UK) 3 March 2012
Since its launch in 2006, Twitter has become an increasingly effective tool for companies of any size to market themselves say 2U Ltd.
A platform where smaller businesses or sole traders with limited advertising budgets can make their presence felt alongside bigger brands in a way that is simple, instant and inexpensive. And with almost half of Twitter’s 50 million daily users following brands for discounts and offers, 67% of Tweeters recommending brands to other users and 66% of the 1.6 billion search queries every day being of a commercial nature, the potential for businesses to benefit from sharing their expertise on Twitter is incredible.
Boasting 1 million new users a day, Twitter can help boost brand awareness, increase traffic to a company’s own blog or website and improve Google rankings, especially if account holders make their tweets and biography unique and keyword-rich for search engines. However, it is important to remember that Twitter is a social network at heart and is not designed to be a marketplace where companies shout their wares across the airwaves trying to make a sale. It is more a platform where businesses and individuals can maximize their social presence, share expertise, build social relations, interact with customers and gain feedback instantly.
Focusing on sharing good, informative content that builds trust and is of value to the Twitter community is key and is more likely to have a positive knock on effect that gains a following, new customers, new work and sometimes opportunities that are quite unexpected. One Twitter user found himself embarking on a completely new career simply from tweeting a wedding photograph which subsequently led to offers of freelance photography work, a direction that he had never seriously considered before.
But how can companies and sole traders create Twitter accounts and tweets that offer valuable content, generating interest from other Tweeters ‘and’ the search engines? Here are a few suggestions;
1. Choose a snappy, memorable user name. Make this as simple, short and easy to remember as possible. Include the company name or an abbreviation of it followed by a keyword relative to the nature of the business. For instance 2u.co.uk provides an iPhone and gadget insurance comparison service so the user name is @2UCompare
There are only 15 characters available so ensure it is easily readable with no underscores.
2. Create a diamond Twitter profile glittering with great, keyword-rich content. Not always an easy task in 160 characters but the more unique, interesting and informative a brand’s profile is, the more likely it is to gain followers and build a trusted reputation. Also, including keywords relative to the business’s field of expertise helps search engine optimization immensely.
3. Pick a perfect image that best represents the business or brand for the Twitter profile and name the Jpeg with two or three keywords to increase SEO.
4. Introduce Tweeters to the company website or blog and increase traffic. Including a business URL on a twitter profile is a great way to encourage more Twitter traffic to visit the company’s website. It also inspires more trust from Twitter users when a business is easy to access and learn more about in a click.
5. Tantalise Tweeters with compelling tweets. Tasty nuggets of valuable information that arouse the community’s curiosity, provide interesting insights, point them in the direction of a great brand, offer or deal, or simply offer a titter of amusement, can be real gems in the Twitter sphere. Despite having only 140 characters to work with, Tweets should aim to cover all this and more while also including keywords and hash tags to boost rankings.
6. Add some extra vroom to tweets with a short, snappy video. Embedding videos in tweets can add variety, get the message across in a fast and entertaining way and have more of an impact. The main thing is to think of them like a trailer and keep them short.
7. Be a generator and boost presence by authoring creative content. Despite Twitter’s increasing user figures, which are estimated to reach around 350 million registered users by the year end, Twitter say only 5% of users are generating 75% of the content. That gives companies and individuals who create original, interesting tweets with links to articles and videos more of an edge and the potential to go viral and gain the most coverage.
8. Rustle up Re-tweets. Re-tweeting is basically when content goes viral as Twitter users spread the word by sending the tweet to other Tweeters. As 92% of users re-tweet in response to content that they think is valuable or unique it is certainly worth writing content that invites a re-tweet. It is possible to ask for one directly but it is better if the content itself inspires users to respond without a prompt. Using hash tags enables more people to view a business’s tweets even if they are not following the brand and keeping tweets short so users can prefix a few words before sending it on can help to encourage re-tweets too. According to statistics released by Twitter, 5pm is the best time to get re-tweeted.
9. Love creating lists or learn to because people follow lists especially on Twitter and search engines are pretty fond of them too. With Twitter Lists a business can create mini directories of Tweeters and tweets on subjects that may be of interest to people following the brand. The company and its followers can easily get a fast overview of whatever Tweeters are talking about in a real-time stream whether they are following those users or not.
10. Keep tweeting regularly. How often though depends very much on the business and the quality of information to tweet. There is little use in bombarding the community with tweets lacking in content just to maintain a presence and users generally don’t accept businesses contacting them as easily as friends. Some businesses feel tweeting ten or more times a day is acceptable while others may only tweet once a day or a few times a week. It is really a case of try it and see what feels suitable, but wherever possible, respond to any replies to tweets as soon they come in.
For more tips, information on technology insurance or industry news, visit 2u.co.uk