Rochford Engineering Ltd selects the Structured Selling Programme from Assess Improve Measure Ltd.

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Rochford Engineering Ltd have engaged Assess Improve Measure Ltd to implement their proven Structured Selling Programme, to assist customer advocacy for JCB

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Now that the plans for the re-investment are in place we have already taken the first steps in staff training from Assess Improve Measure Ltd to enhance our account management for JCB.

Rochford Engineering Ltd have engaged Assess Improve Measure Ltd to implement their proven Structured Selling Programme, to assist customer advocacy for JCB.

Founded in 1980 Rochford Engineering Ltd is a privately owned business operating from the heart of Birmingham. They have gained an excellent reputation supplying metal components to a variety of industries including, earth moving, bicycles, glazing, leisure and automotive.

As a preferred supplier to JCB, Rochford Engineering recently began an investment program to upgrade their capacity. Linked with the Assess Improve Measure Ltd lean implementation which took place during 2011 this investment in new machinery will further improve capability, quality and delivery times.

Tracy Webb, Director at Rochford Engineering said “Now that the plans for the re-investment are in place we have already taken the first steps in staff training from Assess Improve Measure Ltd to enhance our account management for JCB. This will offer one of our most important customers a higher level of service, more flexibility and improved delivery.”

The newly expanded sales and services division will operate from the company’s head office in Birmingham.

John Sanders – Director of Assess Improve Measure Ltd commented “It is rewarding to see a manufacturing SME expanding their commitment to customer service and improved sales in times of recession. The use of our Structured Selling Programme (SSP) will allow Rochford Engineering Ltd the opportunity to offer an even higher level of customer advocacy.”

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