London (PRWEB UK) 11 June 2012
RedEye, the specialist in email and website optimisation, announces its latest digital marketing webinar on conversion rate optimisation entitled ‘The Power of UX-Driven A/B and Multivariate Testing’.
The webinar takes place on Wednesday 20th June 2012 at 3.00–3.30pm and will be presented by RedEye’s Chris Gibbins (Head of User Experience) and Andrew Furlong (Head of New Business Development).
This innovative presentation will look at how marketers can maximise online testing to optimise website conversion.
Testing is one of the best ways to optimise an online business. However, many marketers struggle to come up with great ideas for A/B and MVT and have difficulty in prioritising tests and learning from test results.
Incorporating user experience (UX) techniques into your online testing strategy is the most effective way to overcome these common problems. By taking the time to watch, listen and understand your customers’ behaviour, you’ll be in the perfect position to make the best testing decisions.
This webinar will provide you with the following insight:
- Understand why UX is so important for successful A/B and MVT.
- Learn how to utilise UX findings to produce an effective testing strategy.
- Discover the importance of understanding the whole customer journey in order to make profitable changes to your online business
With clients such as Skype, Radley and Ford utilising RedEye’s expertise in conversion rate optimisation, any company wishing to increase online conversion should take advantage of this free webinar.
Title: The Power of UX-Driven A/B and Multivariate Testing
Date: Wednesday 20th June 2012
For more information on this RedEye webinar visit http://www.redeye.com/resources/the-power-of-ux-driven-ab-and-multivariate-testing/ or call Kate Hobson on 0845 094 1114.
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Kate Hobson, Marketing Executive: kate(dot)hobson(at)redeye(dot)com, 01908 340 995
Notes to editor
RedEye is the leader in behavioural email. RedEye has been helping online companies improve conversion since 1997, providing an integrated service of email marketing, web analytics and website usability.
In 2001 RedEye launched the first behavioural email campaign for William Hill. Behavioural email integrates web analytics with email marketing to produce highly targeted emails based on online user behaviour. Today RedEye helps hundreds of online companies improve conversion using behavioural email, achieving results such as of 750% ROI and 10% online conversion. In 2010 RedEye launched Behavioural Email onDemand, a self-service solution enabling online companies to run basic behavioural email campaigns such as basket abandonment.
By integrating analytics with usability RedEye offers a unique service of Conversion Rate Optimisation. This service provides a structured process to help online companies fully analyse customer behaviour, enabling marketers to make the correct changes or implement the right strategies to improve online conversion.
RedEye won ‘Best Use of Email’ at the Revolution Awards 2012. Previously the company won ‘Most Effective Online Campaign Optimiser’ at the ECMOD Supplier of the Year Awards (2011) and ‘Best Use of Email’ at the NMA Awards (2010). In 2012 RedEye was shortlisted in Econsultancy Innovation Awards for ‘Innovation in Email Marketing’ and ‘Innovation in Analytics’. RedEye currently has 3 UK offices (London, Milton Keynes and Crewe) and has two oversees offices in Dusseldorf, Germany and New Jersey, US.
RedEye clients include Budget Rent-A-Car, Haven Holidays, Hotel Chocolat, ASOS, Monarch, Butlins, HSBC and Ford.