The mobile search trend is a particularly fast-growing one
(PRWEB UK) 2 January 2013
It has long been documented that smartphones and tablets are accounting for more and more of our online spend and new research from kenshoo shows that the devices were responsible for more than a quarter of the clicks on retail paid search ads over the Christmas period. However, further research from Screen Pages highlights the significant difference in conversion rates between the two, demonstrating that the conversion rates for computers stood at 5.16%, with tablets at 4.99% and smartphones lagging behind with just 1%.
Providing digital marketing solutions across a range of devices, the team at SEO Positive were naturally intrigued by the recent news. Managing Director, Ben Austin, shares his thoughts on the matter.
“The mobile search trend is a particularly fast-growing one. Whilst this has provided many online businesses with the opportunity to increase their visibility, it also means site owners face problems in the form of poor scrolling ability and slow loading times.
“However, with so many people accessing the internet from their smartphones, it is becoming even more essential to optimise for mobile use. Our team have the technical proficiency to excel in this area and we have begun to notice an increase in enquiries into this service”, explains Ben.
SEO Positive continues to actively research the latest industry updates and developments.
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.