London, United Kingdom (PRWEB UK) 11 January 2013
The LUKAS are the world’s premiere awards celebrating the contribution and talent of Britain’s one million Latin American, Spanish and Portuguese residents. From country pubs to the inner cities, hundreds of thousands of Brits and Latinos are voting (at http://www.thelukas.co.uk) for their stars of Latin and Hispanic culture in the UK. This fantastic, colourful, and entertaining event shines a valuable light on Britain’s rapid growing passion for all things Latino.
The national excitement has now attracted the attention of some of the world’s most popular artists, performers and politicians. Multi Grammy-award winning artist, Juanes, currently the world’s most popular all-Spanish speaking artist, and one of TIME magazine’s 100 most influential people explains:
“I’d like to wish good luck to all the nominees in the LUKAS 2012. Latinos manage to spread their music and culture to the mainstream wherever they go and Europe is no exception. The LUKAS are doing a great job celebrating and rewarding the talent and efforts of our cultures in the UK and Europe.”
While David Bisbal, Spain’s most popular pop artist of the last 10 years was delighted to offer his support:
"The LUKAS is an excellent initiative. In the United States they’ve been recognising the quality and popularity of Latin and Spanish music for years, and with so many Latinos in Europe, and with the popularity of the culture here, it is natural that we should have our own awards on this side of the Atlantic.”
The UK is home to the second largest Latin American diaspora in Europe, growing four fold in ten years; the popularity of Latin dance, music and culture is at an all time global high, and the numbers of Spanish, Portuguese and Latin American residents has never been greater, a fact that is recognised and supported by Boris Johnson, Mayor of London:
"The LUKAS Awards are a great platform to celebrate the contribution of Britain's Latin American, Spanish and Portuguese communities."
The online voting, and national campaigning all culminates in a red carpet celebrity event to be held at Cafe de Paris, Leicester Square, London in March 2013.