(PRWEB UK) 17 January 2013
Lindsay Ross, Marketing Manager at VisionWare stated: “We developed Auris because we understand the data challenges facing our customers today. Trying to connect different systems together for Dynamics CRM can be a challenge as the underpinning data is inconsistent and fragmented. You need to sort out the data problem and that is where Auris comes in.”
Auris integrates with Dynamics CRM to give an enterprise wide real time single customer view and it also enables users to graphically view and analyse the data for their business.
What makes Auris unique is that it is underpinned by a combination of Master Data Management and Data Visualisation Technologies. There are lots of dashboard solutions in the market, Auris is not a dashboard. Aggregating data from multiple systems and being able to view that data through Dynamics CRM means that the user has all information to hand and can identify the true accurate view of a customer. Auris is the new “Core” of company customer data.
An-Chan Phung, CTO at VisionWare said: “Auris represents one of the most significant opportunities to change the way companies identify and leverage relationships in their Dynamics CRM systems. Auris immediately changes the way users enter, manage, and view contacts, radically impacting the way Dynamics CRM is used in the marketplace”
VisionWare is a Master Data Management (MDM) Company. Their MDM solutions enable organisations in the Public Sector and Healthcare to create, maintain and leverage a single, trusted, shareable 'view of the truth' to support business improvement. MultiVue, VisionWare's MDM solution, enables organisations to reduce costs, better manage risk, drive revenues and increase efficiencies by minimising the time and expense associated with manual data cleansing and empowering users with accurate and current information for more informed and faster decision making.
VisionWare's customers span across North America and are the recognised leading MDM provider in UK Local and Central Government with over 30% of local authorities using MultiVue. For the last 7 years VisionWare has achieved industry recognition in the Gartner Magic Quadrant for MDM of Customer Data and in the Information Difference MDM Landscape. Founded in 1993, VisionWare is headquartered in Glasgow, Scotland and has offices in Newton MA. For more information, visit http://www.visionwareplc.com