London, UK (PRWEB UK) 17 January 2013
Amazon customers interested in making their new year diet work will be able to get the DietAssist programme, normally priced at £99.99, for just £45.
The DietAssist programme teaches people how to control food cravings and take control of their mind so that dieting becomes easier and more successful.
Co-creator of DietAssist, Rob Woodgate, says, "Most people find dieting a struggle, and many find that the weight piles back on when they stop. This is because your brain tries to protect you from starvation by ramping up the cravings. The secret to dieting success is learning how to stop your brain being your greatest saboteur and turning it into your greatest asset. DietAssist works alongside any diet plan you choose - quite simply, it makes diets work."
DietAssist is a collaboration between two health professionals with over 20 years experience in helping people get off the yo-yo diet treadmill. The online programme, launched in December 2012, teaches techniques which are simple to learn and which can have a profound effect in the short and long term.
The diet industry is worth over £2Bn in the UK alone, and Woodgate says that it relies on people failing. "None of the major diet plans really deal with the psychology of dieting, which is why 95% of people end up back at square one", says Woodgate. "We are a small voice which can make a big difference, so we are really excited that AmazonLocal have selected us to work with. It is a win-win for everyone, especially Amazon customers - as we can pass on the marketing savings directly to them."
AmazonLocal will be emailing 3.8 million London based Amazon customers details of the DietAssist offer on 22nd January, and the deal will be available to all Amazon UK customers online at AmazonLocal from 22nd until 29th January 2013.