(PRWEB UK) 21 January 2013
A report by digital marketing technology company, Kenshoo, has demonstrated that the festive period in particular saw an expensive time for PPC marketers, with average CPCs reaching approximately £0.53, a 30% increase in comparison to the same timescale in 2011. The same report also indicated that paid search impressions increased by 18% during December, suggesting that people are using search engines more frequently. Despite this, it appears that shoppers clicked on 2% less ads.
The digital marketing experts at SEO Positive have a dedicated paid search department of Google AdWords certified professionals with extensive experience within the platform. Head of Paid Search, Evaldas Balcius, has explained how the team work to stretch their clients’ budgets.
“This report shows a significant increase in CPCs at an important time for PPC marketers in a relatively short space of time. We’re always assessing and analysing the effectiveness of the campaigns we run to help our clients get the best return on their investment. Through testing and adjusting ad copy and landing pages as necessary, we are able to provide the most successful campaigns”, explains Evaldas.
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SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.