Contactless payment solutions have enormous potential for charities and associations because it makes giving so much easier and delivers the convenience today’s donors expect
London (PRWEB UK) 23 January 2013
CHASE, the leading business forum for charity and association professionals, has today confirmed that Barclaycard Payment Acceptance will be at the 2013 exhibition in February with a comprehensive free seminar exploring innovations in payment technology.
The popularity of contactless payments has shot up in recent years, with 61% of people now preferring to pay by debit card or mobile rather than cash. The implications of this trend will be brought to life as Barclaycard Payment Acceptance shares their experience of partnership with the Royal British Legion. Barclaycard Payment Acceptance were instrumental in initiating the first ever contactless donation campaign for London Poppy Day, launched in October 2012 by Mayor Boris Johnson, who marked the occasion by being the first to make a contactless donation to the appeal.
Third sector executives attending CHASE will have the opportunity to benefit from this case study and from Barclaycard Payment Acceptance’s wider expertise in the fast moving payment technology arena. Crucially the seminar will seek to illustrate the differentiating value of contactless payment for not for profits in a competitive donation environment.
Barclaycard Payment Acceptance will join a number of corporate experts due to speak at the exhibition on the vital role technology is playing in modern charity and association fundraising. Other sessions will include a revealing insight into the real behaviour of donors online (Polly Gowers OBE, GiveAsYouLive) and an exploration of how charities can use eBay to raise additional income (Nick Aldridge and Ria Broad, PayPal Giving Fund).
Complementing Barclaycard Payment Acceptance’s focus on fundraising meets technology, CHASE 2013 Lead Sponsor ASI Europe will host a series of seminars exploring pertinent issues in social media, CRM management, web engagement and multi-device marketing. In addition ASI Europe’s Business Development Manager Martin Crook will explore the tools available to Chief Executives to properly evaluate and improve performance and efficiency across their organisations.
James McDonald, Head of Innovation at Barclaycard Payment Acceptance, says the company understands the changing face of the payment and donation landscape for not for profit organisations and there is a real commitment to make innovative solutions such as contactless, more accessible to them. “Contactless payment solutions have enormous potential for charities and associations because it makes giving so much easier and delivers the convenience today’s donors expect. For example Barclaycard Payment Acceptance worked with the Royal British Legion to support London Poppy Day in 2012 and make it easier for people to donate, and easier for the charity to accept donations. We are looking forward to sharing our thoughts and experiences with delegates at CHASE, and anticipate a lively and stimulating debate!”
CHASE 2013 takes place on the 12th and 13th February 2013 at the Business Design Centre, Islington. Potential exhibitors can enquire about stand bookings by contacting Michelle Moran directly on 03707 300 377. Delegate registration is free and can be carried out online by visiting http://www.chase2013.org.uk.
Barclaycard Payment Acceptance will present their seminar on Tuesday 12th February at 13.00, and will also be at stand 33 to welcome delegates throughout the show.
Conference House Ltd.
24 St. Clements Passage
Huntingdon PE29 3TP
Tel: 03707 367367 Mobile 07973 624741