Phones 4u announces the launch of 'LIFE Mobile'

Phones 4u today announces that it is launching LIFE Mobile, a mobile virtual network that will run on EE’s 3G network, with plans to roll out 4G services later in 2013. In development for over 12 months, LIFE Mobile will launch in March 2013 and has been designed to address the evolving needs of Phones 4u’s customers, who see their mobile devices as an integral part of their daily lives and look for as much choice and flexibility as possible when deciding what devices and plans are best suited to their individual requirements.

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LIFE Mobile at Phones 4u

LIFE Mobile

The launch of LIFE Mobile is a very significant step for the Phones 4u business

(PRWEB UK) 24 January 2013

Phones 4u today announces that it is launching LIFE Mobile, a mobile virtual network that will run on EE’s 3G network, with plans to roll out 4G services later in 2013. In development for over 12 months, LIFE Mobile will launch in March 2013 and has been designed to address the evolving needs of Phones 4u’s customers, who see their mobile devices as an integral part of their daily lives and look for as much choice and flexibility as possible when deciding what devices and plans are best suited to their individual requirements. Life Mobile, will offer a wide range of great value tariffs and services that include data packages as standard, reflecting the changing nature of customer usage.

Tim Whiting, Group Chief Executive said:

“The launch of LIFE Mobile is a very significant step for the Phones 4u business. Our strategic vision is based upon an unrelenting focus on building ever-stronger relationships with our customers, which we believe is fundamental to our on-going business success. This focus delivered record revenue growth in 2012, a year in which we opened more than 100 stores across the UK. We are delighted to be extending our longstanding partnership with EE in order to add LIFE Mobile to the extensive range of products and services available at Phones 4u.”

“Our customers see their mobile devices as an integral part of their daily lives. LIFE Mobile will enable us flexibility and creativity in designing propositions to give our customers even further choice. We will sell both 3G, and later in 2013, 4G LIFE Mobile tariffs alongside our existing network propositions and are confident the new network will play a key role in driving further growth for our business.”

Marc Overton, Vice President of Wholesale and M2M at EE, said:

“We’re delighted that EE has been selected as Phones 4u’s MVNO partner, giving us the opportunity to further build on our longstanding and successful relationship. By choosing the EE network, Phones 4u will guarantee its LIFE Mobile customers access to the UK’s widest 3G coverage, as well as the UK’s only 4G network later in 2013. Our ambition is to provide 4G to key industry players by the end of 2013, and we feel this will open up a world of opportunities for both new and existing partners alike.”

Full information on the tariffs and services available on LIFE Mobile will be announced in the coming weeks. From March, LIFE Mobile will be available to customers in every Phones 4u store on the high street, including all 150 Phones 4u store-in-stores in Dixons’ Currys and PC World outlets, as well as by phone and online.

Notes to Editors:

Phones 4u trading update for the month of December 2012:

Total sales for the period were £121.6m, up 23.3% compared with December 2011, with like-for-like sales up 15.8%.
For the full year total sales were up 20.7% with full-year like-for-like sales up 11.9%.
Online sales continue to grow strongly with revenue up 47.3% in December year-on-year and up 73.2% for the full year.
The strong growth is primarily driven by contract volumes which were up 34.8% year-on-year in December and up 26.8% for the full year.

About Phones 4u

Phones 4u is an independent mobile retailer, offering all networks and smartphone brands and market leading choice and value. It is part of the Staffordshire-based 4u Group, and the Group CEO is Tim Whiting. Leading the way in the mobile industry through its excellent customer service, award-winning advertising and differentiated in-store experience, Phones 4u has over 600 stores in the UK and is still growing. It has recently completed a refresh of its entire store estate, with the focus now on interactivity and making the product the hero. Phones 4u employs circa 6,000 people.

Phones 4u is a truly unique brand within the mobile sector, with a distinctive youthful customer base. Awarded ‘Best High Street Retailer’ and ‘Shop Idol’ at the Mobile Industry Awards 2012, it is renowned for its success in delivering great customer service and for having exceptional knowledge of mobile products. Judges also recognised Phones 4u as being the best at motivating its people, having the best range of innovative products and services, having the most compelling and effective store formats, delivering effective marketing campaigns and demonstrating strong commercial performance.

Passionate about its customers and committed to delivering award winning customer excellence every time, Phones 4u has made its customers’ needs the foundation of its business behaviour. Phones 4u was the first mobile retailer to implement NPS and led the industry in making staff accountable for the way they sell and is known for running the largest Ofsted accredited retail apprenticeship programme in the UK. Significant investment in the training and development of its people along with a ‘unique to the high street’ customer consultation process, delivers quality staff, unrivalled mobile expertise and advice tailored to individual customers’ needs. As a result, 1 in 4 new contract smartphones sold on the high street are through Phones 4u. For more information, visit http://www.phones4u.co.uk

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