The human brain craves familiarity and we tend to find comfort in being with people who are like ourselves
(PRWEB UK) 20 February 2013
When it comes to admitting how much they weigh, most people are inclined to be economical with the truth.
The researchers at the University College of Cork in Ireland found that there is a difference between obesity levels that are self-reported and the actual weight.
According to the study both overweight and obese women underestimate their weight whereas obese men are more likely to underestimate their weight than overweight men.
It is quite probable that people simply do not want to be labelled overweight or obese, but researchers think a more plausible explanation is that rising obesity levels have changed what society regards as overweight.
A spokesman from DietAssist, a weight loss support programme which teaches people how to deal with the psychological aspects of dieting, says, “The results of this research are unsurprising to us, and confirm one of the key aspects of human nature that we teach dieters to deal with”.
“The human brain craves familiarity and we tend to find comfort in being with people who are like ourselves. With the rising obesity levels in society, obese people tend to see themselves as ‘average’, which not only leads them to normalise and underestimate their weight, it also takes away their motivation to lose weight. After all, being like others feels safer.”
The DietAssist Programme helps people who want to lose weight, but who find dieting hard work. It teaches people how to take control of their cravings so that slimming becomes easier and more successful.