Manchester (PRWEB UK) 21 February 2013
A detailed article and video has lifted the lid on the techniques required for businesses to create effective and engaging content.
Marketing expert, Kenny Goodman, offers the information on his new website, http://www.FindtheEdge.co.uk.
The article, entitled 'How to Use Persuasive Writing Techniques For Your Website or Blog Content' is currently the most popular on the site, and gives advice to help businesses increase their profits and conversion rates using 'laser targeted' writing.
He says the techniques listed, encourage "people to read content to the end, and make them more likely to take action right away."
Goodman also highlights how businesses can use a variety of specialised writing practises to subtly encourage readers to act, including emotional triggers and neuro-linguistic programing.
Speaking about his recently launched website's role, he said: "We want to make Find the Edge a leading resource for business leaders.
"Take my article on writing content. I've been in the marketing business for too long now, and over that time I've learned what works and what doesn’t.
"I created Find the Edge as a place where people can easily share the expert knowledge and experience they've picked up. People from all sectors of business can benefit from the content on the site."
Find the Edge launched on the 19th of February, with an impressive selection of expert panellist content already live. To find out more, visit the site at http://www.findtheedge.co.uk, or contact Kenny Goodman on 0845 163 9452.