Macclesfield, Cheshire (PRWEB UK) 22 February 2013
A recent survey by Brand Finance Global 500 has revealed that the Italian performance car manufacturer Ferrari is the world’s most powerful brand.
Staying true to its famous image of luxury combined with performance, Ferrari reached the desired top spot in impeccable style by beating every other car manufacturer and other top worldwide companies on the shortlist.
That very list included famous household brands such as Google and Coca-Cola, all of which Ferrari beat across the finishing line.
While Ferrari wasn’t tipped to win, it has proven that Ferrari’s combination of its fierce image, brand loyalty and pricing structure is working for them. This was backed up even more recently as the Italian giants’ financial results revealed that despite their hefty price tag to most, they enjoyed increased car sales and profits in 2012.
Car Loan 4U Co-Director Ryan Dignan comments:
“Ferrari has been around since 1929 and has produced some stunning cars in that time, not to mention their success on the racing track as well. With their instantly recognisable yellow badge and bright red colour, I can see why their brand has now finally been confirmed as the world’s strongest ahead of the other major players.
“I think that it’s an incredible achievement for a luxury-performance car manufacturer such as Ferrari to be pushing the boundaries of their sales expectations too. Given the recent state of the global economy, it speaks wonders about how highly regarded the Italian car manufacturer is right across the world.”
Motorists looking to get their hands on a new or used Ferrari may want to consider their car finance options and as leading car finance providers, Car Loan 4U can help provide expert advice.