London, UK (PRWEB UK) 22 February 2013
- New research from money saving website VoucherCodesPro.co.uk has revealed that the Welsh are the savviest weekly grocery shoppers in the UK.
Site statistics from http://www.VoucherCodesPro.co.uk suggests that shoppers living in Wales have the most financial nous when it comes to shopping online.
The money saving website determined the findings by looking at the results of online searches and purchases on the site over the past twelve months. Geographical information was provided by the IP address of those using the site.
The statistics suggest that Welsh residents claim the biggest discount per shop, saving between £20 and £30 on average. Scottish consumers also fared well, with the average save per weekly shop being between £10 and £15. English dwelling shoppers were the least discount savvy as they only saved an average of between £5 and £10 per online spending spree.
Search results revealed that the Welsh are most likely to use vouchers on grocery shopping, with Tesco being their favourite supermarket. The same results when applied to England suggest that Sainsbury’s and Waitrose are jointly the most popular supermarkets when it comes to grocery shopping. However consumers based in England were more likely to search for discounts from clothing retailers rather than for grocery discounts.
Further trend analysis implied that, despite making the smallest savings, it was English website users that made the most searches for discount codes.
George Charles of http://www.VoucherCodesPro.co.uk made the following comment:
“It’s always a source of interest in our office when we get the opportunity to analyse site statistics. It often throws up surprising trends or suggestive results. This case was certainly no different as it suggested a difference in shopping habits between the various nations of the UK.”
“The Welsh seem most on the ball when comes to being thrifty. There really are some worthwhile discounts out there that can add up to a considerable sum over the course of a year. It literally takes a few minutes to search for reductions, but it seems that whilst English shoppers are willing to put the time into searching, they’re just not getting the same saving results as their Welsh counterparts.
Could it be they lack the eye for a bargain? Or are the English just pickier about what discounts are to their liking? With the average Welsh discount being between £20 and £30, it could be worth asking any Welsh friends for a few pointers...”