(PRWEB UK) 23 February 2013
The Academy of Medical Royal Colleges, which represents the UK’s 220,000 practising doctors, describes the problem as the greatest public health crisis facing the UK. The consequences of this epidemic in obesity include diabetes, heart disease and cancer and people are dying needlessly from avoidable diseases.
The report said that the result was poor health and lower quality of life, and a cost of £5.1 billion per year to the economy for treating obesity-related illnesses.
The report does not point the finger of blame at anybody instead it says, that “Obesity is not the fault of any one government, organisation or individual – instead it is a problem that has crept up on us and must now be tackled urgently through collective action.”
Although the problem is obvious the solution is far from simple. For the vast majority of people losing weight is incredibly difficult. Quite simply they are not motivated to lose weight and whenever they actually do try to lose weight their brain releases chemicals that encourage them to seek out food and to eat even more.
A spokesman from DietAssist says “The only way forward in this epidemic of obesity is to change the way we relate to food so that it becomes easier to eat less, and if done the right way can also minimise our brains reaction to the reduction in calorie intake.”
The DietAssist programme aims to completely change the person’s relationship with food at an emotional level and effects change without the need for drugs, special diets or costly surgery.
The DietAssist Programme helps people who want to lose weight, but who find dieting hard work. It teaches people how to take control of their cravings so that slimming becomes easier and more successful.
DietAssist strengthens motivation and resolve and creates the optimum psychological state for dieting, and it works alongside any weight loss programme or sensible eating plan.
DietAssist is available as an online programme or in a 2 DVD, 3 CD set.