(PRWEB UK) 27 February 2013
To celebrate the launch of the new HTC One smartphone, Phones 4u is now offering consumers the exclusive opportunity to be the first in the world to get hands on with, and pre-order, the new smartphone at its flagship Oxford Street store.
At the same minute the HTC One was unveiled at a global press conference in London, crowds that had gathered throughout today poured into the Oxford Street Phones 4u store, which has been completely re-branded and transformed into an HTC experience zone to mark the occasion
In a first of its kind in the industry, the store has been packed full of HTC One handsets and customers can enjoy an exclusive journey through a range of interactive experience zones, hosted by Phones 4u and HTC product experts.
As anticipation built for the announcement, the Phones 4u store was completely transformed, with an exclusive HTC window dressing hiding the in-store re-vamp from eager fans waiting outside. A dedicated countdown clock placed in the Phones 4u store window has been ticking down the minutes until the grand unveiling when consumers can get their hands on the new HTC One.
Scott Hooton, Chief Commercial Officer at Phones 4u comments, “We always strive to give our customers the latest technology first, so we are proud to be working with HTC to offer this truly exclusive opportunity to test out and pre-order the new HTC One smartphone before anyone else. The complete takeover of our flagship Oxford Street store is a first for us, and we hope it shows our continued commitment to work closely with our partners and to provide our customers with an exciting in-store experience.”
The all new HTC One has over 300 remarkable new features, a completely new live home screen, first-of-its-kind living photo gallery and duel frontal stereo speakers. All encased in a beautifully crafted, full aluminium metal body with zero gap construction that took 12 years to perfect.
From 21st February, a further ten stores nationwide will also have live devices in-store ahead of the general release of the handset on 15th March 2013.
The HTC One smartphone will be available at Phones 4u free from £36 per month on contract on a range of networks from 15th March. Pre-order the HTC One at Phones 4u now.
Check out a full HTC One review from Phones 4u.
Christina Cooper / Christina.Cooper(at)colombus-comms(dot)com / 020 7792 7465
Nicola Marvin / Nicola.marvin(at)colombus-comms(dot)com / 020 7792 7455
About Phones 4u
Phones 4u is an independent mobile retailer, offering all networks and smartphone brands and market leading choice and value. It is part of the Staffordshire-based 4u Group, and the Group CEO is Tim Whiting. Leading the way in the mobile industry through its excellent customer service, award-winning advertising and differentiated in-store experience, Phones 4u has over 600 stores in the UK and is still growing. It has recently completed a refresh of its entire store estate, with the focus now on interactivity and making the product the hero. Phones 4u employs circa 6,000 people.
Phones 4u is a truly unique brand within the mobile sector, with a distinctive youthful customer base. Awarded ‘Best High Street Retailer’ and ‘Shop Idol’ at the Mobile Industry Awards 2012, it is renowned for its success in delivering great customer service and for having exceptional knowledge of mobile products. Judges also recognised Phones 4u as being the best at motivating its people, having the best range of innovative products and services, having the most compelling and effective store formats, delivering effective marketing campaigns and demonstrating strong commercial performance.
Passionate about its customers and committed to delivering award winning customer excellence every time, Phones 4u has made its customers’ needs the foundation of its business behaviour. Phones 4u was the first mobile retailer to implement NPS and led the industry in making staff accountable for the way they sell and is known for running the largest Ofsted accredited retail apprenticeship programme in the UK. Significant investment in the training and development of its people along with a ‘unique to the high street’ customer consultation process, delivers quality staff, unrivalled mobile expertise and advice tailored to individual customers’ needs. As a result, one in four new contract smartphones sold on the high street are through Phones 4u. For more information, visit http://www.phones4u.co.uk