London, (PRWEB UK) 27 February 2013
A decade ago, all companies needed to elevate themselves in the modern commerce marketplace was a website. In 2013, that’s no longer enough. Companies need to provide integrated and seamless browsing experiences, which make the act of shopping and searching as accessible, simple and comprehensive as possible.
FDO are an online development and search marketing agency based in London, specialising in the Magento development platform. They’re currently announcing a new article series posted on their website, drawing attention to several distinct and functional ‘Extensions’ for use on Magento websites.
Magento is an open source platform, and user made software to expand a site’s functionality is freely traded online, ready to be integrated by attentive web developers. With a variety of free and paid extensions available to clients, they’re capable of attaining a far wider range of functions on their website with minimised investments of time and capital.
FDO.co.uk have already published a number of articles focusing on extensions which are relevant to businesses looking to invest. One post focuses on the ‘Ultimate SEO Suite’, and how companies can optimise their sites for performance in the major search engines. The spotlight on ‘M2E Pro’ outlines how virtual storefronts can be easily integrated with the Amazon and eBay networks, allowing customers to run a unified shop over several platforms. A feature on the Unirgy StoreLocator informs business how to integrate their online presence with a brick and mortar one, directing consumers to physical outlets from the site itself.
The Head of Digital Marketing at FDO was available to comment on the new series. ‘When begin building a new site for a new customer things are always bound to change during the process. While we take every effort to set up an advance schedule, there’s a wealth of additional features our customers later discover and enquire after. We’ve been attempting to spread more information about particularly relevant extensions we’re experienced in, hoping to help customers decide on these features earlier in the design process. Magento is fairly sturdy, but even though many extensions can be easily ‘plugged in’ late in design, it’s better that customers are aware of what we can achieve for them in advance.’
FDO.co.uk are a digital development and marketing agency, working with clients nationwide out of their London headquarters. In the five years since Magento was launched thousands of certified extensions have been created. By keeping customers informed and up to date with series like the Magento Extension Spotlight, they hope to build even stronger support for their development platform.