Pearl of Peace strikes gold with 20,000 followers
(PRWEB UK) 6 July 2013 -- Creative marketing company Graphic Evidence have seen huge success with their Pearl of Peace social networking campaign for PR client Equus Vita.
Graphic Evidence were commission by breeders Equus Vita to help raise the profile of the unique pearl gene.
Using an effective social networking campaign the PR and Marketing team at Graphic Evidence have generated awareness of the genetically rare double pearl golden horse Pearl of Peace. With over 20,000 followers, the Pearl of Peace Facebook page has been extremely successful. This figure is growing daily as a result of an effective advertising campaign, promoting Pearl of Peace to users with similar interests, as well as targeting specific countries.
Graphic Evidence’s PR and Marketing team have created a cheeky, loveable persona for the golden horse, and encouraged interaction and engagement with followers by posing questions and running caption contests. Followers interact with the page daily with posts often receiving several hundred likes.
With a dedicated UK fan base, Pearl of Peace is also popular overseas with a massive following in the United States of America, Brazil, Mexico and Australia.
Due to the fantastic success of the campaign Graphic Evidence will continue to work on behalf of the owner and breeder of Pearl of Peace.
As a full service marketing agency, Graphic Evidence offer a range of marketing solutions including branding, website design, design for print, packaging design and public relations. For more information, and to see examples of our work, please visit http://www.graphicevidence.co.uk.
Eleanor Swain, Graphic Evidence, http://www.graphicevidence.co.uk/, 020 8508 7870, [email protected]
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