Havas Media group company signs up as service and implementation partner for Qubit products
London (PRWEB UK) 9 July 2013 -- Qubit, the big data customer experience management platform, has signed a partnership deal with Havas Media’s Elisa DBI which will see the company rolling out Qubit’s website personalisation technology to clients globally. The deal marks a significant step for Qubit as it grows its indirect business.
The partnership sees data specialist Elisa DBI signing up as a service and implementation partner for Qubit’s core platform to drive increased conversions on their clients’ sites. Specifically, they will be using Qubit’s Universal Variable specification to find out how the weather affects web site behaviour. In addition, the partnership will also see Qubit outsourcing integration and service clients to Elisa DBI.
Graham Cooke, CEO of Qubit, said: “This agreement is a real validation of our approach. The deal means that companies across the Havas Media group can now access our products via an expert and experienced partner in their own network.”
Robert Jackson, Elisa DDB, said: “Qubit’s core platform has been developed by a group of people with a real understanding of the data and working needs of the 21st Century marketer, and this shows in the product. It takes analytics beyond a simple reporting function into a truly integrated platform for leveraging data to increase conversions.”
-Ends-
For more information:
Paddy Herridge
Parys Communications
0208 875 7961
pherridge(at)parys(dot)com
About Qubit
Qubit is a big data customer experience management (CXM) platform. Its technology helps the twenty-first century marketer create personalised website experiences to drive enhanced conversion rates.
Qubit’s products collect huge amounts of information about user’s interactions with a website and analyse this to identify patterns of behaviour. They then use this understanding to deliver live personalisation, driving improved conversion rates and increased customer satisfaction.
The company’s suite of products brings together visitor analytics, tag management, AB testing and personalisation within a single integrated platform. This allows marketers to optimise and test websites in real time, without the need for specialist IT resource, helping to drive rapid and sustained ROI.
Founded in 2010 by four ex-Googlers, Qubit is headquartered in London with offices in New York. Qubit works with some of the world’s leading ecommerce businesses, including TopShop, Staples, John Lewis, Farfetch and Harveys Furniture. The company received $7.5 million funding from Balderton Capital in December 2012.
Qubit enables online marketers to:
• Integrate with ease - Qubit consolidates many disparate technologies and integrates easily with other systems; this allows marketers to reduce technology costs and maximise the value of their data
• Focus on the visitor – Qubit’s data model combines quantitative and qualitative data to predict visitor behaviour and generate actionable insight; this helps you prioritise how you optimise.
• Work without IT - Qubit has a hand on interface that lets marketers and ecommerce professionals discover insights and deliver personalised content and widgets; this helps marketers work outside of IT development cycles.
• Deliver ongoing ROI – Qubit is a risk free, cost effective solution that embeds measurement throughout the personalisation process; this allows you to constantly justify your investment
Charlotte Nicholds, 0208 875 7970, [email protected]
Share this article