Sales Training and Sales Recruitment Specialists Pareto Launch Brand New Website
Wilmslow, Cheshire (PRWEB UK) 26 July 2013 -- The face of the UK’s largest and most successful sales training and sales enhancement organisation has seen a transformation this July, concluding a year-long rebrand strategy centred around the company’s new governing principle, ‘the Pareto Effect’.
Launching the innovative and fully interactive website, produced in partnership with specialist web design & digital marketing agency Venn Digital, Pareto complete the final phase of the company’s movement towards a modernised and user-friendly image that will set the brand above competitors within the market. With a clean-cut and highly visual feel, the new website has been designed to deliver clarity and simultaneously differentiate between and unify the four key areas of the business: sales recruitment, sales development, graduate recruitment and executive recruitment.
Continuing the previous message highlighted by the Pareto brand, the website seeks to take a results-focused approach to representing the ‘Effect’ the company can have on clients and candidates, highlighting tangible evidence and results that range from performance improvements and ROI to increases in sales, profits and improved career prospects. Punctuated with interactive videos and testimonials, alongside the company’s innovative new animations and the very latest whitepapers, blog and news, the new website is pragmatic in its approach, capitalising upon the brand’s bold and simplistic imagery to bring the Pareto Effect to life.
“The new website is designed to engage the user throughout the journey, utilising a range of methods that effectively guide, inform and drive our candidates and clients at every stage,” explains Marketing Director Paul Drew.
“Strong colours and simple images along with direct wording cut through the jargon and tell our clients and candidates exactly what we offer. At every point, we provide evidence of what it is we can do, using client testimonials, candidate success stories, video testimonials and more. At the same time, we’ve tried to bring together the four key elements of our business and build consistency across the brand. Pareto is continuing to expand and grow rapidly, increasing and diversifying our offering across the sales arena. It was important to us that the new website recognised and portrayed this.”
A true testament to the company brand philosophy, “The Pareto Effect: it’s about taking something and making it better”, the new website is powerful in portraying the company’s market-leading approach to bringing the top 20% of the sales force who will deliver 80% of the difference.
About Pareto Law:
Pareto Law is the UK’s biggest and most successful sales enhancement company: the authority on sales, no less, since 1995. Pareto brings companies the 20% of the sales team that makes 80% of the difference.
The Pareto Effect can be experienced in many ways and it can have a remarkable, measurable effect on your business. Pareto delivers this effect through four key elements – Sales Recruitment, Sales Training, Executive Recruitment and Sales Development, bringing your business sales assessment and accreditation solutions to deliver sales excellence.
Paul Drew, Pareto Law, http://www.pareto.co.uk, 0500 36 38 40, [email protected]
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