IDM Online Launches 3 More Online Qualifications to Train Thousands of Marketers Worldwide

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IDM Online, the partnership between the Institute of Direct and Digital Marketing and Home Learning College, has added three new qualifications to its fast growing online portfolio. The IDM Certificate in Social Media, IDM Certificate in Search Marketing and IDM Certificate in Email Marketing will be joining the IDM Professional Diploma in Digital Marketing which launched in January.

Digital marketing courses in social media, search marketing and email marketing

The IDM Certificates

Pioneering the latest interactive learning materials to bring these subjects to life, and to engage and inspire our students, we’ve created short, accessible, professional courses in high demand areas.

IDM Online, the partnership between the Institute of Direct and Digital Marketing and Home Learning College, has added three new qualifications to its fast growing online portfolio. The IDM Certificate in Social Media, IDM Certificate in Search Marketing and IDM Certificate in Email Marketing will be joining the IDM Professional Diploma in Digital Marketing which launched in January.

The new qualifications, equivalent to QCF level 5, will put an internationally recognised IDM marketing qualification within the reach of thousands of professional marketers in the UK and across the globe. Social media, search and email represent three marketing specialisms where skills training is most in demand worldwide.

IDM CEO Mike Cornwell commented:

"Marketing in a digital world demands the need to constantly upgrade existing skills and to learn new ones. We are totally committed to the marketing profession being as good as it can be by providing the very best practitioner-led learning, and first-rate development programmes and formats.”

The new online qualifications have been developed by leading topic experts and the world class, responsive delivery platform enables flexible and convenient study via the very latest in elearning techniques.

Michael Curry, co-founder of Floream, the parent company of Home Learning College, said:

“We worked closely with a network of marketing professionals to design qualifications that meet the requirements of the industry. Pioneering the latest interactive learning materials to bring these subjects to life, and to engage and inspire our students, we’ve created short, accessible, professional digital marketing courses in high demand areas.”

The IDM Online Certificates are available for enrolment from 1 April 2014 for £1,495, with start dates of July (IDM Certificate in Social Media and IDM Certificate in Search Marketing) and August 2014 (IDM Certificate in Email Marketing). The IDM Professional Diploma in Digital Marketing, launched in January, starts in April with another intake in July.

For more information on the IDM online Certificates, visit http://www.idm-online.com. For more on the full range of IDM professional qualifications visit http://theidm.com/qualifications.

ENDS

Notes to Editors

  •     The IDM Online Certificates are available for enrolment from 1 April 2014 for £1,495.
  •     The IDM Certificate in Social Media and the IDM Certificate in Search Marketing courses start in July 2014. The IDM Certificate in Email Marketing begins in August 2014.
  •     The IDM is the only UK government-approved awarding body for direct, digital and data marketing.
  •     The IDM Online Certificates are level 5 (QCF equivalent) qualifications.
  •     Further information on the IDM Certificates is available on the IDM Online website: http://www.idm-online.com.
  •     More on the IDM is available at theidm.com.
  •     More about Floream and Home Learning College can be found at floream.com and homelearningcollege.com.

For more information, please contact juliethilditch(at)theidm(dot)com or call 020 8614 0229.

About the Institute of Direct and Digital Marketing

The IDM is the only UK government-approved Institute for the professional development of digital, data and direct marketers, offering 30+ practitioner-taught training courses and a portfolio of internationally recognised professional marketing qualifications. It is also a membership organisation, providing status, knowledge and networking opportunities to today’s senior marketers, and an educational trust. Not for profit, the IDM reinvests all of its profits back into the marketing profession via dedicated Higher Education programmes that find, educate and inspire the best young talent to choose marketing as their career.

About Home Learning College

With an active online community of over 20,000 students, Home Learning College is the UK’s largest distance learning provider for professional qualifications. We bring enterprising professionals together to boost their careers with online courses leading towards industry recognised and accredited qualifications. Our online training courses are the UK’s choice for professional learning.

About Floream

Floream (meaning to flourish) is a growing group of online education businesses. We have developed a suite of world-class e-Learning capabilities and we now operate these functions at scale across a number of e-Learning businesses to offer internationally-recognised professional qualifications. We work in partnership with the most respected brands, academic institutions and accrediting bodies; and form new ventures that take the best of our combined capabilities to market. We currently employ 160 staff in the UK, have pilot operations in India and a support function in Sri Lanka.

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Juliet Hilditch
IDM Online
+44 20 8614 0229
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