At WhatUsersDo, we strongly believe that usability can and should be a force for good.
London (PRWEB UK) 10 November 2016
A better user experience is key to charities earning more online donations, and many charities haven’t tested or optimised the user experience of their websites.
This means that the businesses which may be in most need of the benefits of good usability can’t (in all likelihood) afford to invest in it.
That’s why WhatUsersDo, a software-as-a-service (SaaS) user experience (UX) testing and optimisation platform, is giving £10,000 worth of its services to charity – for free.
WhatUsersDo CEO, Nick Imrie, explains, “At WhatUsersDo, we strongly believe that usability can and should be a force for good. With good usability increasingly crucial to the success of digital campaigns for charities and non-profits, we’re honoured to contribute towards raising awareness and donations for deserving causes across the globe."
WhatUsersDo has created a web page where any member of the public can nominate a charity to win 1st, 2nd and 3rd place prizes, from Thursday 11th November through Thursday 17th November.
- 1st place wins £5000 of full-service testing: using the WhatUsersDo platform and team of user experience (UX) consultants, the charity’s website is analysed for usability issues which prevent people from donating, and recommendations for increasing donations are made.
- 2nd place wins a 12-month Silver subscription to the WhatUsersDo platform, worth £4,680: the charity gets free access to the WhatUsersDo platform and Customer Success team, allowing it to run its own UX tests on its website and find usability issues which are preventing donations.
- 3rd place wins a one-off amount of 10 credits (worth £300) to run UX testing sessions via the WhatUsersDo platform: the charity can run UX tests involving 10 website users, so it can see what people struggle with when trying to donate and how to fix these issues.
WhatUsersDo believes charities can’t afford to underestimate the impact their websites have on overall donation amounts.
The company has seen for-profit clients increase website revenue by thousands and (sometimes) tens of thousands of pounds, simply by fixing usability issues.
Charities, arguably more so than other companies, deserve the same benefit.
The WhatUsersDo platform lets you watch people use your website, app or anything else, while hearing their thoughts. So you know what to keep, improve or ditch based on what people struggle with and what they enjoy.
WhatUsersDo (WUD) also shares more than an acronym with World Usability Day (WUD) – a conviction that good design, which is easy to use, can drastically improve human life.
About World Usability Day:
World Usability Day is a technology-focussed, charitable initiative which describes itself as:
“A single day of events occurring around the world… to ensure that the services and products important to life are easier to access and simpler to use.”
Usability (part of the overall user experience) refers to the ease with which people can use apps, websites and other man-made devices to achieve goals which are vital to our everyday lives.
Everything, from booking a doctor’s appoint online to using communications apps on our phones, is affected.
Usability also affects the experience people have on charity websites, including how effectively and persuasively a charity’s cause is communicated, and how easy it is for people to use the website to make a donation.