‘Speed Down, Save Lives’ - Road Angel wants to help put Brake on speeding drivers

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Road Angel, the UK’s leading manufacturer of innovative GPS based products for drivers has announced they are supporting Brake, the road safety charity.

Brake's Abi Smith with Simon Insull from Road Angel

What we want to do is to help drivers to help themselves and other road users by becoming far more aware of their own driving behaviour.

Road Angel, the UK’s leading manufacturer of innovative GPS based products for drivers has announced they are supporting Brake, the road safety charity.

Road Angel has become a corporate donor as it seeks to do its bit to help the nation’s drivers become more speed aware ahead of Brake’s National Road Safety Week in November, with its ‘Speed Down, Save Lives’ theme.

Road Angel is known for its speed monitoring and dashcam technology, helping drivers with information on changing speed limits and malicious or accidental damage to vehicles. However, according to Gary Digva, Road Angel’s sales director, new technology that can unlock data and driver behavior means that drivers can now be better informed about their own driving habits and can learn to be safer on the nation’s roads.

‘As our roads become busier, more congested and more regulated, staying alert to road and traffic conditions is a challenge to everyone. With over 250,000 miles of road around the UK and increasingly varied speed-limits, knowing that ‘limit’ is often guesswork.

‘Those limits and indeed those speed cameras are there for a reason, more often than not it is a tragic one. We have the technology with our alerts to help remove that guesswork but we also have a responsibility to play our part in educating the nation’s drivers.

‘Even the most conscientious driver can have a momentary lapse of concentration that could easily lead to a collision, or a fine and points. What we want to do is to help drivers to help themselves and other road users by becoming far more aware of their own driving behaviour.

‘That’s why we are proud to be working with Brake and will be playing a very active role during National Road Safety Week. If we can help drivers to become more aware of their driving habits we can start to be a part of the prevention of speeding and thus collisions rather than a ‘cure’ for the accumulation of points and fines.’

Abi Smith, spokesperson for Brake said….

‘Brake values the relationships it builds with organisations who respect and value the charity’s mission, and want to show their commitment to improving road safety. Donations from Road Angel and other corporate donors and partners provide critical support to our work campaigning and educating to improve road safety, and supporting bereaved and seriously injured road crash victims.

‘In the run up to Road Safety Week 2017, we will be looking at the devastating impact of speeding as a contributory factor of 1 in 4 fatal crashes in the UK. We commend Road Angel on their efforts and positive engagement with their audience.‘

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Greg Simpson

Greg Simpson
Press For Attention PR
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Road Angel Group
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