4cats Heimtierbedarf GmbH announces the official launch of its products in the UK andItalian markets

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German cat toy manufacturer 4cats Heimtierbedarf GmbH is pleased to announce that theyhave finalised launch plans for their unique cat toys into the UK and Italian markets.

German cat toy manufacturer 4cats Heimtierbedarf GmbH is pleased to announce that they
have finalised launch plans for their unique cat toys into the UK and Italian markets.

In the UK, 4cats is in partnership with leading UK distributor Pedigree Wholesale, who will be
stocking the full range of 4cats toys for distribution into pet shop chains and independent pet
shops throughout the UK.

For Italy, 4cats is in partnership with On Site Srlu who will be stocking both the Classic and
Premium ranges of valerian and 4catsnip cat toys for distribution into pet shops across Italy.

The launch into these markets coincides with the introduction of the 4cats Premium cat toy
range. This new product line uses extra special materials incorporating sturdy strings and
tassels tailored towards the natural hunting instinct of cats. The stand out premium
packaging ensures a superb in store display to encourage impulse purchasing and gifting.

More about 4cats and their products

The family run business specialises in high quality valerian and catnip cat toy manufacturing.
For the catnip toys a special formula, developed in house after extensive testing, is used... 4catsnip. This particular 100% organic recipe has proved to be highly effective, even
amongst cats that do not normally react to catnip at all!

All 4cats toys are designed, tested and manufactured in Germany at their own Stolberg facility
in Aachen.

All of the 4cats toys undergo the highest quality assurance process to ensure that customers
and their cats have long lasting fun and entertainment with them.

The 4cats History:

Many years ago, the mother of the current 4cats owner Markus Friederich, wanted to support
her local cat rescue organisation. She started making small pillows filled with valerian and
selling them through three local pet shops to raise funds for the rescue organisation.

As time went by Markus realised that cat toys, especially toys that were loved by cats, could be made available to more than just the local cats in Stolberg.

Markus and his partner, Marion Hamacher decided to make the 4cats toys available to a
wider audience in Germany; developing the range in size and number of designs.

Today many pet shops in Germany stock the 4cats range, from small independent shops all
the way through to the biggest chains, and sales continue to grow year on year.

Increasing the manufacturing capacity at the Stolberg facility has encouraged export growth
to Turkey, Japan and Taiwan and of course now to the UK and Italy.

Furthermore, 4cats is very proud to be part of the enrichment project at the Cologne zoo and providing them with supersized versions of their cat toys for the big cats.

The 4cats executive team (from left to right in the attached photo) Marion Hamacher, Markus Friedrich and Jörg
Frank.

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Marc-Andre Runcie-Unger

Jörg Frank
@4catsGmbH
since: 06/2010
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