Meet the Company Transforming Normal Houses into Luxury Modern Day Spas

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From London's super rich to tech giants and new mums, My Beauty Squad brings the best beauty professionals to your address plus bubbles and even your own champagne waiter.

founder of My Beauty Squad

Queila Doyle, My Beauty Squad Founder

"I want to help women to take some time to themselves, it's the kind of service you usually see a celebrity enjoying but now everyone can enjoy the same from the comfort of their home."

Tired due to a demanding schedule, Brazilian born and beauty lover Queila Doyle realised that it was becoming harder and harder to find some time for herself with her agenda. Mornings and afternoons at work, juggling between projects, exercise and by the time she got home, heading to a hair salon was the last thing she wanted to do. “I was so exhausted from my busy day and I still wanted to feel like a woman, but to go get my nails and hair done was just another task instead of it being down time”. That’s when she discovered on demand beauty but to her disappointment prices were exorbitant and services were presented as something quick, instead of a nice pampering experience. “I felt like modern women were being treated like a product instead of being rewarded for all the hard work we do, that’s why My Beauty Squad was born."

The company offers several beauty services delivered to your home, office or hotel and since it's opening in 2016 it has been a complete hit with busy London professionals, at home mums and corporate giants that want to reward their staff with one of their pampering afternoons. The lucky customers get sparkling rose while enjoying their treatments and can even add flowers or chocolates when gifting someone with the help of a beauty concierge. "It's completely bespoke, you can get your normal day-to-day blow dry but you can also hire beauticians and a champagne waiter to serve you if you wish that something extra."

Because of its extravagances, the business has recently been awarded the Best Modern Spa in Europe 2018 but this is only the beginning for the founder who believes that feeling beautiful goes way beyond vanity. "I want to help women to take some time back for themselves, it's the kind of service you usually see a celebrity enjoying but now everyone can enjoy the same from the comfort of their own home."

Bookings are available from 6am to 11pm in London but customers have enjoyed hair and makeup from as early as 5am for an additional fee. The ability to serve clients at all hours comes from the strong relationship the company maintains with its team members, as Queila knows from personal experience how difficult the beauty industry can be to work in. "It's important to me that my team feels supported and because of our togetherness, we have managed to grow rapidly."

With a future where most of us are getting increasingly time poor, mobile beauty has seen rapid growth and My Beauty Squad is here to show that there are no limits when it comes to on demand pampering. With new services launching every season, keep an eye out for their next beauty experiences and a full 8 week luxury makeup course launching in early 2018.

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Joanne Fielding
My Beauty Squad
since: 02/2016
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