Ralf Specht Appointed Chief Executive Officer SPARK44

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Spark44 has today announced the appointment of Ralf Specht as Chief Executive Officer (CEO), elected by the Joint Venture Board of Management.

Ralf Specht

Spark44 is a powerhouse – it has been demonstrating that amazing things happen when people are empowered to challenge conventions... It is time to share that success with companies in other sectors.

●    New executive leaders appointed
●    CEO will focus on extending client partnerships
●    Spark44 is the global, creative agency in joint venture with Jaguar Land Rover

Spark44 has today announced the appointment of Ralf Specht as Chief Executive Officer (CEO), elected by the Joint Venture Board of Management.

As of 1 January 2018, Mr Specht replaces Steve Woolford as CEO, who is retiring from the business. After a successful career with global automotive brands and communications agencies, Steve developed the Spark44 business model and established the joint venture with Jaguar Land Rover.

As CEO, Ralf will focus on extending client partnerships beyond Spark44’s founding client Jaguar Land Rover. Ralf Specht, who has been with Spark44 as a co-founder from the start, said:

“Spark44 is a powerhouse – it has been demonstrating that amazing things happen when people are empowered to challenge conventions. A business model that is 100% transparent and offers shared risk and reward between client and agency is tremendously powerful in today´s environment. It is time to share that success with companies in other sectors.”

Ralf’s previous role as Chief Operating Officer (COO) role created unprecedented growth across all areas of the business, including when Land Rover decided to consolidate all marcom activities with the agency in 2015. Under Ralf’s direction, Spark44 grew from six to 18 offices, and from 400 to over 1,000 employees.

Spark44’s COO role will now be assumed by Eric Markgraf, who joins Spark44 with a wide range of experience from agency side (Chiat Day) as well as previous roles with Nike and SkyMedia.

Commenting on the appointment, Jaguar Land Rover Chief Executive Officer, Dr Ralf Speth said:

“The new agency partnership model Spark44 has been a key component of our success. I´d like to thank Steve Woolford for his contribution over the last seven years, and congratulate Ralf Specht in his new role.”

Spark44 provides an end-to-end service across all areas of marketing communications. It operates the digital ecosystem for both of Jaguar Land Rover’s iconic brands.

ENDS

About Spark44

Spark44 is the first truly global, shared-partner, creative agency model. Formed in 2011, now with over 1000 employees across 18 offices in 16 countries, the company is a joint venture with Jaguar Land Rover, and is responsible for communications across all media channels. This unique partnership has resulted in some of the most effective work in the business. Jaguar’s “Good To Be Bad” campaign was awarded one of only 3 Global Effie Awards for the most effective automotive campaign in 2015 as well as an Effie in the USA. Recently Spark44 won a Silver Effie for the 2017 Jaguar F-PACE campaign in China.

For more information visit http://www.spark44.com

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Lorette Nettar
Spark 44
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