...it also gives us a reason and a bit of extra time to communicate with people interested in the brand and strengthen our relationship further with existing customers
Evesham, Worcestershire (PRWEB UK) 5 January 2013
This is the second competition that the online bathroom retailer, Plumbworld has held on their Facebook page and it goes without saying that it has been another huge success.
With over 3,000 new people liking the page and in excess of 4,500 shares since the competition started, everyone involved with the giveaway was more than pleased with the result. Not only was this a marketing ploy to increase Facebook activity, but it also held some other positives for the business and the customers, as James Cook, E-Commerce Assistant explains:
“Obviously we appreciate all of our customers; especially the ones that continue to shop with us and for the most part, these are the people that keep up to date with us on Twitter & Facebook. Usually we just provide them with a decent article or offer every now and then, but sometimes we really want to ramp it up and let them know how much we appreciate their loyalty to the brand. That’s where these giveaway competitions come in; everyone likes the chance to win something and with entry being so simple there’s no reason not to get involved!”
James continues on to say: “As well as this being a promotional exercise, it also gives us a reason and a bit of extra time to communicate with people interested in the brand and strengthen our relationship further with existing customers. It really is a win-win situation; hopefully our followers feel the same way.”
On Wednesday 2nd January, Plumbworld enthusiastically announced the winner to be Will Cook. With congratulations from many other people who also entered, there were no hard feelings, and in fact, many other users also looked forward to competitions coming in the future.
“For those that didn't win, don't worry, we've got a couple more giveaways up our sleeve, so keep checking back!” - An exact quote taken from the Plumbworld Facebook page. It’s also recommended to check out their official blog in order to keep up to date with the latest happenings as they unfold.
The Plumbworld website is hosted on the huge Online Home Retail network at present. The network already hosts 50 niche-specific websites which sell a whole range of products, varying from tents & camping equipment, all the way to plant pots. All of the above can be found at the following link: http://www.gardentoolbox.co.uk. Online Home Retail Limited was originally Plumbworld Ltd back in 1999 and since then it has been bought by the Grafton Group PLC in 2006 and received a brand overhaul in June 2012. The business now employs close to 60 people in its purpose built warehouse and offices whilst turning over in excess of £20 million per year.
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