We find that asking users to enter their email address to enter usually makes them bounce and for this reason, we’re currently trialling a more minimalist-approach for the competition.
Evesham, Worcestershire (PRWEB UK) 5 December 2012
WoodburnerWorld, also known as Woodburning-Stoves.co.uk has been interested in the social media aspects of the internet since day one. Undoubtedly, social media is one of the most cost-efficient ways to engage interested users and establish a brand online; and it seems as if the renowned stove retailer has done just that.
James Cook part of the E-Commerce team at WoodburnerWorld commented on the current iPad 3 competition: “This isn’t a new concept by any means, but at busy times of the year, it’s hard to dedicate hours of input to social media sites. As such, we thought it would be a great idea to give customers and loyal fans the chance to win something for Christmas seeing as we wouldn’t be that active on Facebook or Twitter.”
At current, the competition can only be entered through Facebook – but it’s still being promoted on Twitter and other social media platforms in order to encourage more users to take part and sign up for Facebook; even if it’s just for the competition.
To enter, all a user has to do is like the WoodburnerWorld Facebook page and then share the photo; this will automatically mean they’re in with a chance to win the iPad 3.
James again added: “Although we’ve toyed with the idea of making the competition more complex to enter, it simply reduces the amount of people who we get involved and this is usually more counter-productive than anything. We find that asking users to provide their email address to enter usually makes them bounce and for this reason, we’re currently trialling a more minimalist-approach for the competition.”
So far, the brand’s Facebook page has received over 1,500 likes since the competition started by going viral and reaching out to over 30,000 different people. Although the page is currently small in comparison to pages such as Amazon, it shows a constant sustained growth which can only be a good thing.
It also might benefit users to mention that the Woodburning-Stoves.co.uk website has recently announced that a brand new range of stoves have been added to the website for the winter period. To read all about it, simply follow this link: http://uk.prweb.com/releases/Woodburning-Stoves/New-Range-In-Stock/prweb10164567.htm
Woodburning-Stoves.co.uk is hosted on the Online Home Retail network which currently accommodates over 50 separate niche e-commerce websites. This assortment of websites is known to sell everything from toolboxes and power tool equipment all the way to leaf blowers which can be purchased from: http://www.leafblowers.co.uk. Online Home Retail Limited originally started out as Plumbworld Ltd back in 1999 and since then it has been bought by the Grafton Group PLC in 2006 and received a major rebrand in 2012. The business now employs close to 60 people in its purpose built warehouse & offices, along with a turnover that is nearing £25 million a year.
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