The majority of consumers today are social media savvy, smartphones owners and are using their mobile devices to interact and engage with businesses around them
(PRWEB UK) 23 November 2012
The majority of consumers today are social media savvy, smartphones owners and are using their mobile devices to interact and engage with businesses around them. As a result, a new term has emerged called SoLoMo, short for social-local-mobile which refers to the superior precision of local search on the mobile. Add people explain the 3 key strategies that make up this term and how it can be valuable for SMEs
Social media holds real business value and SMEs should be familiar with the skills needed to achieve results using well known platforms such as Facebook, Twitter and Google+. SMEs should utilize these channels to promote their business, engage with customers and create awareness of offers and promotions.
Mobile is King
The smartphone is the king of local search with 75% of smartphone owners using their mobile devices to get local information on the go. SMEs need to examine their mobile marketing effort and ensure their website is mobile friendly as it is vital for SoLoMo integration.
Location, Location, Location
Consumers aren’t just using their mobile to search for local business but also for the best promotions within the area. This gives SMEs the opportunity to offer real time promotions to consumers who are ‘ready to buy’. Apps such as foursquare use the GPS location of the user which can be utilised to offer relevant and targeted campaigns to consumers locally.
SMEs need to act quickly if they have not already claimed their spot on the map by registering on Yelp and Google places. Furthermore business owners need to remember to optimise their website with local searches in mind as it can help obtain a higher ranking in the search results over competitors.
The potential for SMEs to target consumers using SoLoMo is huge, geo-location services offer SMEs more opportunity and a new way to acquire customers.
Add People the positive online marketing agency have been working with SMEs for over 10 years and provide fully optimised mobile friendly websites. For more information on their services, visit their website on http://www.addpeople.co.uk or follow them on twitter at http://www.twitter.com/add_people