38% of CEOs label social media a high priority, and 57% of businesses plan to hike their social media spend in 2012
(PRWEB UK) 16 November 2012
Director of Business Consort, Dawn McGruer FRSA (Digital / Social Media Expert) has identified the need for business leaders to be able to explore social media in dedicated one to one, online training sessions tailored to their business so they can ask questions in private without looking unknowledgable to peers.
With many businesses forging into the digital era it has left CEO's in quandry - what does social media marketing mean for their business and how can they find out more.
The online sessions only require access to a phone & a computer - The sessions are live & interactive and all course materials are included PLUS you receive a video recording of the session as well as after course support.
The 'Social media for the CEO' sessions cost £149 + VAT for 1 hour and are available to book online
Statistics published by Agentmedia show how businesses are currently using social media and highlight why every business needs to be aware of what social media can do for their business.
Social media for business statistics 2012
•36% of social media users post brand-related content
•2 out of 3 social media users believe Twitter influences purchases
•50% of people follow brands in social media
•75% of companies now use Twitter as a marketing channel
•60% of employees would like help from employers to share relevant content
•40% of companies admit to having no training or governance of social media
•41 percent of the class of 2011 used social media in their job search
•38% of CEOs label social media a high priority, and 57% of businesses plan to hike their social media spend in 2012
•One in three small businesses are now using social media
•89 percent of agencies said they would use Facebook to advertise for their clients in 2012 – either by purchasing ads, creating pages, or other methods of engagement
•39% of agencies said they would focus on Twitter, 36% YouTube, 21% LinkedIn and 18% Google+
•Posts from Facebook pages with 10,000 fans reach 30 percent to 40 percent of their fans, posts from pages with 100,000 fans reach 20 percent to 30 percent of their fans and posts from pages with 1,000,000 or more fans reach 10 percent of their fans
It is clear to see that many businesses are social media adopters and if a business has not got a presence within these channels they are missing out.
Visit http://www.thesocialmediaacademy.org for more information