Emma Nissim, London Fashion Designer, plans to extend Yoga Network and her trusted Ambassadors
Greenwich, London (PRWEB UK) 31 July 2013 -- Emma Nissim is a small London based family business offering high quality, hand printed, stylish eco-fabric garments through sustainable production and socially positive action. The high quality and craft of the garment; respect for the environment and mankind; and active lifestyles make up a list of their main core values. This involves endless research for this company. Their passion to find the perfect fabric is always at the top of their list. “It has almost become an obsession!”
Having recently developed their first top specifically for Health and Fitness wear, Emma now feels confident to search for more teachers such as her trusted Ambassador, Jana Appleyard, in order to widen her network of Physical practitioners such as yogi’s and Pilates instructors. The new top has been specially made up to Emma Nissim’s fabric blend and cut specifications, from an eco-friendly fabric and that is ethically sourced and manufactured. Light and soft to the skin, shaped for everyday wear and be a great all-rounder garment when hand printed also with one of Emma’s many own fashionable designs. As well as being high quality, it must be really easy to care for, and it must also be an accessible price for everyone, to be highly competitive in the massive yoga wear market. This new collection will be available in 3 colours: Mint Ice-cream; Dragon Fruit Pink and Black Sesame.
Recently having completed a nine day intensive yoga retreat in Croatia with their yoga teacher and Ambassador Jana, Emma and Rachael Nissim, along with other students in the class, had the opportunity to thoroughly test the tops through the gruelling Shadow Yoga routines. It was reported positively by all students on the shape and comfort, with many asking to ‘continue testing’ the garments for perpetuity.
Emma Nissim’s clothing range is ideal for those who like to be active. They are light and breathable, and she has offered a range of prints for people to choose from that make them happy.
“We have found that most of our customers love our fabrics, as we do. People just want to be more comfortable these days, but if we can easily look great and express our personality at the same time, then that is an absolute bonus!”
Jana has been one of Emma Nissim’s best testers for comfort, breathability, and active wear. Many of her own students have also now made Emma’s clothes their own, after testing how they perform during a hard session of yoga. Emma knows this ‘involvement method’ works for her, so intends on repeating this technique to expand her network. The goal is to help generate more direct sales from her website by selecting who they consider to be special teachers. “We see it as powerful way to spread awareness of our products and get known. Word of mouth is a much more powerful tool then advertising whilst you are building your brand. We want people to be as excited for new products when we release them, as we are also.”
In Jana’s own words, “I am so happy to have discovered Emma Nissim! As I am a full time yoga teacher who travels a lot and teaches in both hot and cold climates, they suit my needs perfectly.”
“They don’t take up too much room in my case, they can be layered up without looking bulky, easy to wash and don’t crease, and of course they look stylish are comfortable to move in and good for the environment! I can wear them for class or for casual wear so totally versatile.”
“I want to rave about the wrap, how I love wearing it after class to feel super effortlessly glam and get some air to my legs after sweating in my leggings!”
Jana Appleyard, her most trusted yogi, is fortunately for Emma Nissim, her biggest advocate and field tester. “We intend to consistently research, through the internet and word of mouth, asking our friends and family and their friends, who they would recommend. We will get in touch with the teacher, introduce who we are and then meet them, even attending their classes to put our muscles where our mouths are and then take it from there.” This network building has already started in London and will progress out globally, starting with upcoming trips to California and East Coast Australia, two notably health conscience regions, by the end of the year.
For further details about Emma Nissim’s product range, please contact:
Rachael Nissim - Director PR
info(at)emmanissim(dot)com
07796865420
The Emma Nissim Store is located:
Shop 10a, Greenwich Market,
London, SE10 9HZ, United Kingdom
+44 208 853 3139
eCommerce Web: http://www.emmanissim.com
Facebook: http://www.facebook.com/EmmaNissimDesigns
Twitter: @emmanissim
LinkedIn: http://www.linkedin.com/company/emma-nissim-designs
Rachael Nissim, Emma Nissim, http://www.emmanissim.com, 020 8853 3139, [email protected]
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