Aequitas Automotive announce new website development for leading Motor Gap Insurance brand GapInsurance123 in the UK
Wirral, UK (PRWEB UK) 27 July 2013 -- One of the UK's leading Motor Gap Insurance brands will get a brand new look in the coming months. Aequitas Automotive has confirmed a redeveloped GapInsurance123.co.uk website will offer a new look as well as features designed to improve user experience. The facility will also provide users a range of new products to compliment the Motor Gap cover.
Aequitas Automotive Director Mark Griffiths explained the reason for the redesign, and what UK consumers can expect from the new GapInsurance123.
"The original GapInsurance123 website launched nearly two years ago in the UK. Since that time we have introduced new features to the website, but the basics have fundamentally not changed for users during that time."
"One of the features we have added is the facility for our website visitors to leave feedback about their visit, and this gives us constructive criticism to enable us to improve. This has proved invaluable to us, and has allowed us to include new features we know consumers are looking for."
"For example, we will feature a fully interactive and intuitive help centre. This will provide consumers with the answers to thousands of simple questions about products and processes. We understand that consumers can find some of the online Gap Insurance websites either bereft of information or too difficult to navigate. The new help centre will offer the ability to check information within a couple of clicks."
"The new GapInsurance123 website will also feature a personal account section. This will allow our customers 24/7 access to their policy documents. The section will allow them access to a range of online options such as to apply for policy amendments, to make claims as well as providing loyalty discounts to a range of new products we will offer."
"The addition of new products is probably the biggest expansion on the website.. The site now only provides access to Motor Gap Insurance products, and we have been keen to expand the product range after feedback from our customers. The new GapInsurance123 website will feature new products such as Tyre Insurance and Scratch and Dent cover. These products are now central to the sales process in motor dealers, and Aequitas will aim to offer equivalent products at a fraction of the dealer cost on the GapInsurance123 website."
The Aequitas Automotive Director confirmed that the new core design to the GapInsurance123 website will allow multiple new products to be added with ease, as well as providing packages of products if consumers wish.
"The new design of the GapInsurance123.co.uk will be adopted by all Aequitas Automotive retail brands in time. The new system will provide us huge flexibility to add new product lines, as well as providing consumers with the ability to find any information they need within a couple of clicks."
Aequitas Automotive confirmed that the newly developed website is expected to launch within the next few weeks.
Tom Luetchford, Aequitas Insurance, http://easygap.co.uk, 0800 195 4926, [email protected]
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