Grafetee Enables Smart World Bookmarking with Yelp

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After enabling users to bookmark the world with Foursquare and Wikipedia, Grafetee now integrates the location-travel trinity - Yelp, Foursquare and Wikipedia - plus independent businesses, to deliver better location-based results to users worldwide.

Grafetee app.

Combining Yelp data, with already existent Foursquare and Wikipedia input, improves users’ abilities to sort out places of interest.

We wanted to add Yelp to offer even more relevant local data on top of what we have. Yelp is a great source to find reviews of local businesses all around the planet.

Location-based smart technology platform Grafetee released today an updated version of Grafetee app, integrating Yelp, to add to already existing Foursquare, Wikipedia, and current local sources functionality, that enables users to make use of comprehensive information about real-life travel attractions, businesses and landmarks. Yelp’s ever popular local business connection portal now adds function and data to an already powerful “world-marking” app.

"We wanted to add Yelp to offer even more relevant local data on top of what we have. Yelp is a great source to find reviews of local businesses all around the planet," explained Arttu Ylärakkola, Co-founder and Chief Engineer of Grafetee App. He added: "We'll keep on adding more and more data sources to Grafetee and welcome anyone interested in sharing their location based data. Just contact us at partners(at)grafetee(dot)com and we'll add you. It'll take just a moment of your time. Also, we will soon be adding a self-service functionality to our web site so businesses can autonomously integrate their existing content feeds to Grafetee with just a couple of clicks."

Grafetee, a free mobile application, lets smart device users create custom destination guides and notifications by bookmarking real world places and events, and/or web places, all on their iOS or Android devices. Unlike most mobile apps, Grafetee can be used completely anonymously and without registration. For users who enjoy sharing on social networks, Grafetee can be linked or unlinked with Facebook with a single tap, allowing users to switch from anonymous to their Facebook profiles at will.

Combining Yelp data, with already existent Foursquare and Wikipedia input, improves users’ abilities to sort out places of interest. Adding vast resources such as Yelp and the aforementioned, combined with ongoing individual businesses listings, will generate a powerful data stream for all Grafetee users, and their network of friends and followers.

Businesses too, can extend their reach from static websites, onto the dynamic Grafetee universe, simply by adding Grafetee bookmark buttons to their sites. Real-world places, events, and even website applications can be accessed “on-the-go” using Grafetee’s geo-fencing technology. Grafetee users only see the content when it is most relevant to them: for example concerts or restaurant reservations in the proximity of their current location, in real time.

About Grafetee:
A smart technology application from Finland, Grafetee is a startup focused on people using “world-marking” (location based bookmarking) about their geo-location, need, and interest. The company, founded by entrepreneurs and web technology veterans Juha Huttunen, Arttu Ylärakkola and Kalle Lundahn, utilizes proprietary technologies in connection with already popular mobile and web technologies for the user. Established early in 2012, Grafetee is currently in beta testing mode. Grafetee app supports all iPhones, iPods and iPads with iOS 4.0 or above as well as Android devices.

About Yelp:
Yelp Inc. (http://www.yelp.com) connects people with great local businesses. Yelp was founded in San Francisco in July 2004. Since then, Yelp communities have taken root in major metros across the US, Canada, UK, Ireland, France, Germany, Austria, The Netherlands, Spain, Italy, Switzerland, Belgium, Australia, Sweden, Denmark, Norway and Finland. Yelp had a monthly average of approximately 71 million unique visitors in Q1 2012* (* Source: Google Analytics ). By the end of the same quarter, yelpers had written more than 27 million rich, local reviews, making Yelp the leading local guide for real word-of-mouth on everything from boutiques and mechanics to restaurants and dentists. Yelp's mobile applications were used on approximately 6.3 million unique mobile devices on a monthly average basis during Q1 2012. For more information, please visit http://www.yelp.fi or send an email to press(at)yelp(dot)co(dot)uk.

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Juha Huttunen
Grafetee
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