Marketing Leads The Way Out of Economic Gloom
The marketing sector appears to be shrugging off the recession with a 10.8% rise in marketing vacancies in October alone, rebounding from a 1.1% drop in September.
London, UK (PRWeb UK) 3 November 2009 -- Figures from the Ashdown Group Jobs Index show it is one of the best performing sectors of the month.
Demand has been driven by a number of factors, including a recent upsurge in online and search engine optimisation (SEO) positions. Figures from data analyst firm IT Jobs Watch show the number of SEO vacancies rose by a massive 50% year on year.
John Lynes, director of marketing recruitment agency the Ashdown Group, said, "There has been a scramble for marketers with a strong understanding of online marketing, as businesses of all sizes wake up to the need to be found online."
Online jobs are booming as individuals spend increasing amounts of time on the Internet. Shopping online has become the norm for many people over the last five years as Internet retailers continue to attract more consumers away from the high street. This trend is set to continue, with experts predicting a strong Christmas performance for online retailers. Online retail sales have grown by 14% year to date according to the IMRG Capgemini e-Retail Sales Index.
Marketing Recruitment Rises
As the Ashdown Group reported earlier this month, online advertising has just outstripped TV advertising for the first time. Lynes said, "Online marketing provides both challenges and opportunities for business. Measuring online results is far easier than calculating the success of TV adverts, and it's this that has given marketing teams the ammunition to justify an increase in spending and hiring."
About the Ashdown Group Jobs Index
The Ashdown Group Jobs Index (AGJI) tracks the number of advertised permanent jobs at the Ashdown Group and the leading Internet job boards within the IT, Marketing, Accountancy and HR sectors. Data is compiled throughout the month and released in the first few days of the following month.
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