(PRWEB UK) 19 November 2012
Learn how to rank on Google in 2012 and beyond with James Nicholson of seodesk.co.uk at the Business Start-Up Show.
Over the course of the 22nd and 23rd of November more than twenty five thousand businesses will attend the United Kingdom’s biggest exhibition for starting or expanding businesses where two hundred and fifty seminars will be given by industry leaders, in addition to workshops and speeches by professionals such as James Caan, Toby Perkins MP, Kate Hardcastle and Caprice Bourret.
A start-up success story in itself, seodesk.co.uk has recently signed Tern.co.uk, a mystery shopping company, as its one hundred and fiftieth customer after swiftly and efficiently ranking previous customers such as Moosecycles.com on the ever sought after first page of Google results for keywords like ibis mojo. seodesk.co.uk has had similar results working with companies such as TripleSevenResources.com and cleaning company CCL. Consequently SEODesk have been recognised as industry leaders in field of search engine optimisation, with James Nicholson, Managing Director of leading search engine optimisation website SEODesk.co.uk and sister site TempoWebDesign.co.uk, invited to lead one of the seminars. Confirmed as the United Kingdom’s leader in the field of search engine optimisation, James’ seminars are a must see for any expanding business that could benefit from higher ranking search engine results, be it Yahoo, Google or Bing.
Speaking from hall 6 at London Olympia at 2pm on Thursday and again at 11.45am on Friday, James Nicholson, will discuss the importance of SEO to starting and expanding businesses, and how SEO has evolved over the years, drawing from his years of experience within the industry.
SEO is important to every company, but it is essential to businesses looking to expand or just starting up. Search Engine Optimisation involves increasing a websites visibility within search criteria, positive SEO increases the likelihood of a front page result. This is especially important to small businesses who would want their website to appear when a user searches for a local service. It is well known that people are unlikely to look past the first page of search engine results, hence the importance of SEO for starting companies that need that extra exposure.
In his seminars, James will cover the latest trends in the ever changing SEO market, from adding subtitles with included keywords in articles, to avoiding Google penalties such as their Panda algorithm, and the more recent Google Penguin. Both of these algorithms aim to lower the SEO of sites that utilise what is known as black-hat SEO, a technique that violates Google’s web policy and is also known as “spamdexing”, as opposed to white-hat SEO which adheres to search engine rules and policy, and focuses more on the human audience.
Due to the increasing benefits of positive SEO, and a constantly adapting market place, it is vital that starting and expanding businesses are up to date with the latest know how and techniques involved with maintaining positive SEO and utilise these to full effect. More visibility within search engines means more of those precious clicks, and increased traffic flow can only be beneficial.